This is what we do.
CareContent starts with CARE. It’s literally in our name.
We believe that our gifts as excellent digital communication and engagement professionals make us well-suited to serve not only our clients, but the larger healthcare community. We exist to serve.
This is our story.
Kadesha Thomas Smith never set out to start a company. She set out to solve a problem.
Kadesha realized that if anyone has the moral obligation to produce content that truly helps people, it’s health systems. They have a responsibility to make sure that people are armed with the information and the tools they need to make decisions about their health.
Many healthcare organizations were attempting to produce content, but they weren’t creating content that actually met its audiences’ needs. Kadesha knew that as a healthcare writer, she could help.
Oh, and she also wanted a more flexible work schedule.
As a freelancer, Kadesha began to recognize that content marketing was the perfect fit for healthcare — that blogging and social media were going to become centerpieces for healthcare organizations’ marketing. And it was with this recognition that CareContent was born.
What started off as a company focused solely on written blog content for hospitals has blossomed into a full service agency. CareContent provides solutions for the full scope of an organization’s digital needs, from website design to strategy to — of course — content production.
We still write blogs, but we also produce podcasts, videos, and foundational website content. We redesign and overhaul entire websites. In addition to health systems, our clients now include professional and patient medical associations, healthcare B2B companies, health-based nonprofits, and health equity advocacy groups.
This is who we are.
The CareContent team is diverse — and that’s not just a buzzword. Different ethnicities, religions, worldviews, political affiliations, medical histories, disabilities, and pet preferences (yes, this is important to us). This diversity allows us to avoid blind spots and to create content for people of many different backgrounds.
Our team members have deep personal connections to healthcare. We have learning and cognitive differences, we live with chronic conditions, and we have seen the toll that serious illness can take on our family members, friends, and communities.
At CareContent, it’s personal.
A little more about us.
- We believe healthcare marketing, at its core, is really about education and literacy. All the other stuff is secondary.
- Our CEO is a Spanish-speaking, Black woman, returned Peace Corps volunteer, HBCU grad, gen-x identifying millennial, who has a son on the spectrum. A heavy eye on diversity, equity, and inclusion is part of our culture.
- We’ll tackle pretty much any health topic. Chances are, we’ve done so already.
- Our team is predominantly women, just like your target audience.
It has been wonderful to know I can depend upon CareContent's team of professionals to understand and appreciate the nuances of the healthcare industry. We work collaboratively to identify high-priority and timely issues to discuss on a podcast produced by CareContent. The quality is excellent, and they are extremely dependable.
Educating patients and families, while keeping our competitive positioning in the market, is part of our mission as a marketing team. For years, CareContent has been a digital content partner in both strategy and execution for helping us achieve these goals.
It was a pleasure working with CareContent. They clearly identified the content needed through an in-depth analysis of our membership and presented a concise report on key deliverables. Their content was delivered on time and was exactly what we needed to better engage with our membership.