Here are our 2024 marketing trends predictions and hopes.
Kadesha Thomas Smith
I started out as a healthcare writer when I was about 12. No, seriously. I’d go through cheesy magazine like Self and Shape, circling things I didn’t like. Then, in high school, I realized people get paid for this. So, I earned a bachelor’s degree in magazine journalism from Florida A&M University.
But writing about healthcare is about narrating through a web of clinical, social, financial, and emotional factors that all come crashing down on patients. So, I learned more about it by earning a Master of Public Health from Tufts University School of Medicine. I also served as a health education Peace Corps volunteer in a Nicaraguan mountain village. Lots of stories there.
Afterward, I joined University of Chicago Medical Center as the editor of publications. The best part of my job was running around campus, writing and editing stories about amazing patients, rock star clinicians, and brilliant research.
I launched CareContent because I want to see healthcare organizations do better with educating patients through healthcare’s messy complexity. I believe that education should come from their own hospital. Now, I’m immersed in all things healthcare content marketing. And I love it!
Kadesha's Favorite Quote
Authored by Kadesha
Crucial conversations are a part of life. Here, Kadesha shares takeaways from our book club on handling these conversations.
Key Post Highlights > Users are spending too much time on your homepage. > Users lurk on your site and then leave. > There is
Key Post Highlights > Women make up 70% of healthcare workers, but they make up only 25% of healthcare leadership. > Women leaders can help
Many physicians who work with predominantly Black American populations do not understand our beliefs and behavior because they haven’t educated themselves on the history