Healthcare Web Content: 4 Reasons To Take A More Casual Tone

How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in…

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Kadesha Thomas Smith, CareContent

Healthcare Digital Marketing In 2018: Putting Patients First

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing…

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What We’re Thankful For In Healthcare Digital Marketing This Year

Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare digital marketing, and technology. Kadesha Thomas Smith (Founder/CEO) The…

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Kadesha Thomas Smith, CareContent

Diversity In The Workplace Matters—Especially In Healthcare Marketing

How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences. This may sound like a sweeping statement, but there’s a reason for it. You don’t want to have any blind spots in what you communicate. This means you need people looking…

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Content First: 9 Signs It’s Time To Redo Your Healthcare Website

Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the…

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