Author Archive | Kadesha Thomas Smith

Healthcare Web Content: 4 Reasons To Take A More Casual Tone

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How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in […]

Healthcare Digital Marketing In 2018: Putting Patients First

Kadesha Thomas Smith, CareContent

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing […]

What We’re Thankful For In Healthcare Digital Marketing This Year

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Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare digital marketing, and technology. Kadesha Thomas Smith (Founder/CEO) The […]

Diversity In The Workplace Matters—Especially In Healthcare Marketing

Kadesha Thomas Smith, CareContent

How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences. This may sound like a sweeping statement, but there’s a reason for it. You don’t want to have any blind spots in what you communicate. This means you need people looking […]

Content First: 9 Signs It’s Time To Redo Your Healthcare Website

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Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the […]

Healthcare Content Marketing: How Much Should It Cost?

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It all starts the same way: Your healthcare organization needs to reach a certain audience online. Maybe you’ve been producing healthcare content for years, and now you have so much that you don’t know what to do with it. Or maybe you’ve just realized that content is your ticket to engagement, and you’re just getting […]

Read/Watch/Listen/Follow: Content We’re Into (February 2017)

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As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Jennifer, […]

Fly On The Wall (Part 3): The Ins And Outs Of Breastfeeding

Fly On The Wall (Part 3): Breastfeeding

In this 3-part podcast, we capture the candid conversation of three women on their obstetrics experiences. Part 3 concludes with their experiences with and views on breastfeeding. Stream Part 3 above, or read the transcript below. Kadesha: This is just me. I feel like when it comes to breastfeeding, we have all been sold a dream. […]

Fly On The Wall (Part 2): Comparing Hospital Stays

Fly On The Wall (Part 3): Breastfeeding

In this three-part podcast, we capture the candid conversation of three women on their obstetrics experiences. Let’s get into part 2, where they go into detail about their hospital stays. Stream Part 2 above, or read the transcript below. Kadesha: We all delivered at different hospitals, and I think that’s good because then we can all […]

Fly On The Wall (Part 1): Choosing An Obstetrician

Fly On The Wall (Part 3): Breastfeeding

In this three-part podcast, we capture the candid conversation of three women on their obstetrics experiences . Part 1 delves into choosing an obstetrician.  Stream Part 1 above, download and listen by clicking here, or read the transcript below. Kadesha: Last year sometime, three of us had this bright idea to have a second child all at the […]