Author Archive | Ros Lederman

4 Healthcare Websites That Don’t Exist Yet … But Really Should

Ros Lederman, CareContent

Digital marketing in healthcare is all about thinking outside the box. In fact, sometimes that box—or website—doesn’t even exist yet. Instead, all that exists is a blank space, waiting for its niche to be filled. From helping hypochondriacs to assisting aspiring doctors, here are 4 healthcare websites that don’t exist yet … but really should. […]

Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching


It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]

Pet Therapy In Healthcare: 4 Facts I Learned After Seeing My Dentist

Ros Lederman, CareContent

I’ve never been the kind of person who was afraid of going to the dentist, though I can certainly understand why some people feel that way. But after a series of rather unfortunate experiences with dentists over the past few years—including several thousand dollars’ worth of possibly unnecessary and definitely painful procedures—I found myself approaching […]

What Value-Based Care Means For Healthcare Providers And Patients

Ros Lederman, CareContent

For better or for worse, healthcare does not exist in a bubble. Everything about it—available funding, legal guidelines, ongoing research, and even patient expectations—are shaped by developments in other industries. And that has impacted the industry’s move toward value-based care. As Deloitte’s 2016 Consumer Priorities in Health Care Survey explains, this means advances in seemingly unrelated […]

Fat Cat Chronicles: Struggles In Cat Weight Loss And Human Weight Loss


They were words I didn’t know I needed to hear until someone said them to me: “You’re such a good cat mom!” Well, I try. I know that some people find the concept of pet ownership as a form of parenthood controversial—even offensive—as an October 2016 New York Magazine piece makes clear: “Pets Are Not […]

3 Healthcare Books That Changed The Way I Think About Modern Medicine

Ros Lederman, CareContent

I am a voracious reader. I read books like I’ll starve to death if I don’t consume the stories within. On a good week, I’ll make my way through a few hundred pages, reading for a bit each day while I drink my morning coffee and again at night before I go to sleep. I […]

What Surgery Taught Me About Marketing To Millennials (Part 2)

Ros Lederman, CareContent

In part 1 of this 2-part series, I outlined 3 lessons I learned about healthcare and marketing to millennials when I needed surgery to repair a torn meniscus: If possible, be upfront about costs and insurance coverage. Provide a single point of contact. This makes managing care much easier. Help us prepare for procedures by […]

What Surgery Taught Me About Marketing To Millennials (Part 1)

Ros Lederman, CareContent

On Christmas Eve, I sat down to read a book—and in doing so, managed to tear my meniscus. I didn’t realize the extent of my injury, but for weeks afterward, I joked that it was the world’s first recorded instance of reading-induced knee pain. A month later, I mentioned the pain to a chiropractor, Paul […]

5 Viral Content Marketing Tips Buzzfeed Can Teach Healthcare


If you’ve ever found yourself mindlessly scrolling through listicles like “17 Dogs Who Cannot Handle This Weather” or “30 Corn-Based Recipes You Need To Try This Summer,” you know firsthand the power of BuzzFeed to draw people to the site. What you may not be aware of is that much of this content gets tens […]

Why Healthcare Organizations Should Add Google+ to their Social Media Mix

If you’re diligently updating Facebook and Twitter, you may feel like your healthcare organization’s social media is under control. But, if you’re not updating Google+, you’re missing out on a social-search powerhouse. Google+ may not seem as popular as Facebook, which has more than 1 billion monthly users, but the social network still boasts 300 million […]