Blog
This blog is for stressed-out, working-the-weekend-again healthcare web marketers. Are you the leader, the lone voice of reason on your web marketing team, or the person who just gets web marketing tasks plopped in their lap? Our goal is to help your healthcare organization be a web rock star and still be out of there by 5.
When Your Employee’s Personal Crisis Become Not-So-Personal, Support Can Go A Long Way
From managing workloads to putting out fires to watching your employees shine — you’re frequently called on to navigate your employees in plenty of work-related situations. But sometimes, you may need to guide an employee through a personal crisis — especially if it begins to impact their work. Whether it’s the loss of a loved…
Your 6-Step Plan To Website Redesign Success
In this post, we discuss . . . Challenges faced during a website redesign What it takes to prepare your content for a redesign How to plan a website redesign First, let’s talk about the challenges we face before, during, and after a website redesign The saying, “ignorance is bliss” is so true. My first…
Healthcare Web Content: 4 Reasons To Take A More Casual Tone
How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in…
Healthcare Digital Marketing In 2018: Putting Patients First
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing…
Electronic Health Records: What Works And What Doesn’t
Which medication was my patient prescribed last week? Does she have a history of high blood pressure? Are his immunizations up-to-date? If you are a physician, you probably find yourself asking these questions every day. Generally, this information is readily available with electronic health records (EHRs). However, it’s not always quite so simple. EHRs provide…