Blog
This blog is for stressed-out, working-the-weekend-again healthcare web marketers. Are you the leader, the lone voice of reason on your web marketing team, or the person who just gets web marketing tasks plopped in their lap? Our goal is to help your healthcare organization be a web rock star and still be out of there by 5.
Hospital Billboard Advertising: Old School Or Still Cool?
In Chicago, we have a set of billboards that probably 99.9% of our inhabitants recognize. On them, former Chicago Bear football player Brian Urlacher flaunts his full head of hair, which he supposedly got thanks to a hair regrowth system called Restore. The billboards are simple — but genius. Most of them are just larger-than-life…
7 Stats That Will Change How You Write Headlines
If a tree falls in a forest, does it make a sound? You’ve heard that question. And it rings true for your healthcare organization’s web content. If no one reads your stellar content, does it even matter? There are plenty of ways to get your healthcare organization’s content out there. Sharing on social media, having…
Patients Vs. Consumers: Why The Word Doesn’t Matter — But The Argument Does
There’s nothing that gets my blood pressure going like calling the cable company. Chock-full of scripted apologies, sales pitches, and roundabout conversations, the customer service of cable companies is notoriously awful. I’m almost certain that if half the companies didn’t have a semi-monopoly in their respective areas, they wouldn’t stay in business. Customer service pervades…
Podcasts Are On The Rise And Healthcare Organizations Should Take Notice
Solomon was right. There really is nothing new under the sun. Back in the 1930s, families spent time together by sitting around this cool new thingamajig called a radio listening to comedians, news, even soap operas. Then, technology advanced to televisions, computers, and now tablets and smartphones. But our love affair with listening has come…
3 Ways To Increase Productivity — Yours And Your Team’s
You have 20+ items on your to-do list, looming deadlines, calendars packed with meetings (which will lead to more to-do items), colleagues asking for your feedback, people asking you for status updates on projects, and important personal life events to attend to (doctor’s appointments, kid’s school events). Does this sound familiar to you? It does…