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Social Media For Healthcare Marketing: Snaps, Pins, And Shares, Oh My!

Samantha Gassel, CareContent

If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in order to further their brand recognition and boost their marketing efforts. But […]

Successful Content Marketing Starts With A Solid Content Strategy

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Today on the CareContent blog, we have a guest post by Rebecca Steurer. Rebecca is the founder of ContentRS and the co-founder of Content Academy, both of which focus on helping organizations understand and implement successful content strategy and content marketing practices. Here’s what she has to say about the relationship between these two key […]

My First Time Using Telemedicine

Fly On The Wall (Part 3): Breastfeeding

It was a Tuesday night when I started to feel the burn. And no, I’m not talking about politics. I’m talking about the unmistakable burn of a urinary tract infection (UTI). Having had a couple before, I knew exactly what I was in for. So, I booked the first available appointment for the next day […]

Content First: 9 Signs It’s Time To Redo Your Healthcare Website

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Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the […]

When You Have An Abnormal Mammogram: Grand New Adventures In Fear

Jennifer Martin, CareContent

It wasn’t exactly a surprise when they said I had an abnormal mammogram. I am, as they say, no spring chicken, and generally, the older women get, the higher their risk for breast cancer. But I admit there was still a part of me shouting, “I’m too YOUNG! I’m barely out of college! This is […]

Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching

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It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]

Health Acronyms: The Shorter The Better?

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It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some […]

Pet Therapy In Healthcare: 4 Facts I Learned After Seeing My Dentist

Ros Lederman, CareContent

I’ve never been the kind of person who was afraid of going to the dentist, though I can certainly understand why some people feel that way. But after a series of rather unfortunate experiences with dentists over the past few years—including several thousand dollars’ worth of possibly unnecessary and definitely painful procedures—I found myself approaching […]

A Harry Potter Pregnancy: 8 Spells We Wish J.K. Rowling Would Invent

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Source: Adobe Stock   I am not a Harry Potter fan. I am a Harry Potter maniac. When I got to choose a college graduation trip, I chose the Harry Potter theme park in Orlando, even though my sister chose a Mediterranean cruise. When I planned my sister’s bachelorette party, it was Harry Potter themed—and […]

What Value-Based Care Means For Healthcare Providers And Patients

Ros Lederman, CareContent

For better or for worse, healthcare does not exist in a bubble. Everything about it—available funding, legal guidelines, ongoing research, and even patient expectations—are shaped by developments in other industries. And that has impacted the industry’s move toward value-based care. As Deloitte’s 2016 Consumer Priorities in Health Care Survey explains, this means advances in seemingly unrelated […]