Disclaimer: This story was written by a Millennial. If it seems like your office has been taken over by Millennial employees, you’re not going crazy. Projections put Millennials (those born between 1981 and 1997) as a dominating presence, making up over half of the American workforce by 2020. You’ve probably heard the grumblings about them: […]
How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences. This may sound like a sweeping statement, but there’s a reason for it. You don’t want to have any blind spots in what you communicate. This means you need people looking […]
Start texting with a Millennial, and you’ll quickly find your conversation peppered with goofy faces, unicorns, flying pizzas, and even an occasional pile of poo. The visual fusillade is hard to escape. Emojis have plastered the globe, and that’s a direct result of the digital revolution: More than 85% of Millennials own a smartphone, Nielsen […]
If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in order to further their brand recognition and boost their marketing efforts. But […]
Today on the CareContent blog, we have a guest post by Rebecca Steurer. Rebecca is the founder of ContentRS and the co-founder of Content Academy, both of which focus on helping organizations understand and implement successful content strategy and content marketing practices. Here’s what she has to say about the relationship between these two key […]
It was a Tuesday night when I started to feel the burn. And no, I’m not talking about politics. I’m talking about the unmistakable burn of a urinary tract infection (UTI). Having had a couple before, I knew exactly what I was in for. So, I booked the first available appointment for the next day […]
Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the […]
It wasn’t exactly a surprise when they said I had an abnormal mammogram. I am, as they say, no spring chicken, and generally, the older women get, the higher their risk for breast cancer. But I admit there was still a part of me shouting, “I’m too YOUNG! I’m barely out of college! This is […]
It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]
It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some […]
