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Healthcare Web Content: 4 Reasons To Take A More Casual Tone

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How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in […]

Healthcare Digital Marketing In 2018: Putting Patients First

Kadesha Thomas Smith, CareContent

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing […]

Electronic Health Records: What Works And What Doesn’t

Samantha Gassel, CareContent

Which medication was my patient prescribed last week? Does she have a history of high blood pressure? Are his immunizations up-to-date? If you are a physician, you probably find yourself asking these questions every day. Generally, this information is readily available with electronic health records (EHRs). However, it’s not always quite so simple. EHRs provide […]

4 Websites That Say “Nope”: Lessons In Good Web Design

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In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail to some other website. That means they never click on any of your links. Never look around. Never get to know who you are. And never become your client. What […]

What We’re Thankful For In Healthcare Digital Marketing This Year

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Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare digital marketing, and technology. Kadesha Thomas Smith (Founder/CEO) The […]

4 Healthcare Websites That Don’t Exist Yet … But Really Should

Ros Lederman, CareContent

Digital marketing in healthcare is all about thinking outside the box. In fact, sometimes that box—or website—doesn’t even exist yet. Instead, all that exists is a blank space, waiting for its niche to be filled. From helping hypochondriacs to assisting aspiring doctors, here are 4 healthcare websites that don’t exist yet … but really should. […]

Pump It Up: 7 Ways To Get Millennial Employees Moving

Samantha Gassel, CareContent

Disclaimer: This story was written by a Millennial. If it seems like your office has been taken over by Millennial employees, you’re not going crazy. Projections put Millennials (those born between 1981 and 1997) as a dominating presence, making up over half of the American workforce by 2020. You’ve probably heard the grumblings about them: […]

Diversity In The Workplace Matters—Especially In Healthcare Marketing

Kadesha Thomas Smith, CareContent

How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences. This may sound like a sweeping statement, but there’s a reason for it. You don’t want to have any blind spots in what you communicate. This means you need people looking […]

Emoji Outreach: How To Touch A Millennial Employee’s Heart <3

Jennifer Martin, CareContent

Start texting with a Millennial, and you’ll quickly find your conversation peppered with goofy faces, unicorns, flying pizzas, and even an occasional pile of poo. The visual fusillade is hard to escape. Emojis have plastered the globe, and that’s a direct result of the digital revolution: More than 85% of Millennials own a smartphone, Nielsen […]

Social Media For Healthcare Marketing: Snaps, Pins, And Shares, Oh My!

Samantha Gassel, CareContent

If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in order to further their brand recognition and boost their marketing efforts. But […]