Author: Kadesha Thomas Smith
Fight Bias With Content Strategy [Webinar]
Shortcuts get us through the day and are usually harmless or helpful. But when they are built on bias — even unintentionally — they can…
Rush University Medical Center’s Virtual Care Expansion [Webcast]
One result of the COVID-19 pandemic is the significant spike in virtual care, and it may be here to stay. Virtual care allows patients to…
How Healthcare Organizations Pivoted on Digital Strategy During COVID-19 [Webinar]
The COVID-19 pandemic is synonymous with “change.” Across the world, we’ve changed how we work and socialize, and how many rolls of toilet paper we…
I Had COVID-19: My Story Of Gratitude And A Ridiculous Fever
Millions of people around the world have been diagnosed with coronavirus. Just this past April, I became one of those millions. I am incredibly fortunate…
Part 2: Interview With Jessica Levco: How Healthcare Systems Can Approach COVID-19 Content Marketing
Jessica Levco — healthcare journalist and content marketer — and I recently chatted about how important it is for healthcare marketing teams to communicate COVID-19…
5 Key Ingredients For Your Hospital’s COVID-19 Testing Page
I’m sitting in a drive-through, and they said I would need to wait just a little longer. No, I’m not waiting on my morning coffee…
Working From Home: The Best To-Do List For Healthcare Professionals
You look to the left and you see a pile of dishes that needs cleaning. You look to the right and you see a pile…
Podcasts Are On The Rise And Healthcare Organizations Should Take Notice
Solomon was right. There really is nothing new under the sun. Back in the 1930s, families spent time together by sitting around this cool new…
Healthcare Web Content: 4 Reasons To Take A More Casual Tone
How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process…