Creating Healthcare Blog Content? 6 Ways To Do It Wrong (Part 2)
Here are 3 additional tactics that just don’t work if you want to keep your healthcare blog going strong.
Creating Healthcare Blog Content? 6 Ways To Do It Wrong (Part 1)
When the content creation process is an afterthought, marketing teams often resort to these 6 wrong ways to create healthcare blog content.
Healthcare infographics: 6 Tips for Doing Them Right
Aren’t infographics just wonderful? It’s nice to see that more healthcare organizations are using them to educate patients and promote their services. But are you doing it correctly? Here are 6 tips to keep in mind.
The New Healthcare Marketing Team: Your SEO Genius
Search engine optimization (SEO) seems like one of those elements of digital marketing that many healthcare marketers are only vaguely familiar with. But, SEO is not something that healthcare organizations can dismiss. Patients are depending on search engines for healthcare decisions.
Who Should Be the Voice of Your Healthcare Blog: 5 Clinician Characteristics
As healthcare organizations look to highlight other experts, its important that these experts have certain characteristics that will make their participation in the blog successful—or at least less of a headache.
The New Healthcare Marketing Team: Death of the Generalist
If healthcare organizations really want to be effective at engaging patients online, they have to stop building teams of generalists. It’s time to start bringing in specialists, people who say—with no apologies—I do this, not that.
6 Clinicians To Include in Healthcare Marketing Content (Besides Doctors)
Here are 4 other healthcare providers—aside from busy, unresponsive physicians—who love your patients and deserve a little love from marketing.
Radiology and Obstetrics: A Missed Marketing Opportunity
The 20-week ultrasound is a big deal for expectant moms. But it seems like a missed opportunity for healthcare marketing.
7 Reasons Why QR Codes Suck
How many times have you scanned a QR code? Right. And guess what, your healthcare organization’s patients don’t do it either. Here’s why.
9 Productivity Quotes to Inspire Healthcare Marketers…or anyone else, actually
For those of us who are the verge of brilliance or breakdown, here’s a small compilation of some of my most inspirational quotes.
