End the meeting if your healthcare website vendor says this…
As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.
What healthcare marketing can learn from tech startups (Part 2)
Here’s the second installment of our blog post on what healthcare marketing can learn from tech startups.
What healthcare marketing can learn from tech startups (Part 1)
Even though tech startups have a different business model than healthcare organizations, there’s a lot healthcare marketing teams can learn about being productive and dominating a market.
Physician Marketing: 6 Ways to End Self-Sabotage
Here are 6 ways physicians can stop sabotaging successful marketing and help prospects convert to patients.
I’m Pregnant! My Experience Choosing a Doctor Online
Here’s a very candid look at how I used the web to choose a doctor after finding out I was pregnant.
Is Healthcare Marketing Hurting Your Health?
This is our last blog post for 2013. And as we start thinking about New Year’s resolutions, maybe there something you haven’t considered re-evaluating—your job. Healthcare marketing is stressful, but you’ve got to draw the line somewhere.
Zero Reasons Healthcare Blogs Need A Content Strategy (Part 2)
Here’s part two of our discussion about why your healthcare blog or brand journalism site is not getting the engagement you want.
Zero Reasons Healthcare Blogs Need A Content Strategy (Part 1)
If you’re wondering why no one is engaging with your healthcare organization’s blog or brand journalism site, read this.
6 Ways to Include Physicians in Healthcare Blogs
Chasing down physicians to help with web content it tough and time consuming. If you’re trying to get out by 5, follow these six steps.
3 Reasons to Scrap Your Healthcare Email Newsletter
If your team or your web vendor is doing a standalone e-newsletter for your healthcare organization, make them stop. Standalone e-newsletters are a lot of work for little return. Here’s a better option.
