As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.
Here’s the second installment of our blog post on what healthcare marketing can learn from tech startups.
Even though tech startups have a different business model than healthcare organizations, there’s a lot healthcare marketing teams can learn about being productive and dominating a market.
Here’s a very candid look at how I used the web to choose a doctor after finding out I was pregnant.
This is our last blog post for 2013. And as we start thinking about New Year’s resolutions, maybe there something you haven’t considered re-evaluating—your job. Healthcare marketing is stressful, but you’ve got to draw the line somewhere.
Here’s part two of our discussion about why your healthcare blog or brand journalism site is not getting the engagement you want.
If your team or your web vendor is doing a standalone e-newsletter for your healthcare organization, make them stop. Standalone e-newsletters are a lot of work for little return. Here’s a better option.