Why You Should Care About Your Healthcare Organization’s Environmental, Social, And Governance Efforts
Love Your Melon is on a mission to provide a hat to every child who is battling cancer in the US. Ben & Jerry’s took a stance against white supremacy after the death of George Floyd....
How Hospital At Home Is Going Back To The Future (In A Good Way)
You may have seen it in the movies, read it in a book, or — depending on your age — experienced it yourself. House calls — when physicians provide acute-level...
Consumer Experience Content Creation Digital Strategy Healthcare Websites Web Marketing Best Practices
The Top 15 Digital Marketing Terms For Healthcare Organizations
Gone are the days when patients would ask a doctor for a referral and make a phone call to get their appointment set up. Now, patients head to Google to search for information on illnesses, providers, and healthcare organizations.
What does this mean? Your organization needs...
5 Parts Of A Quality Patient Testimonial
Word of mouth is one of the most powerful forms of marketing out there. When looking for a qualified babysitter, a go-to restaurant, or a new car, people rely heavily on the opinions and experiences of others.
When it comes to healthcare marketing, word of mouth isn’t just...
What Is Content Strategy?
If you’ve ever spent a Sunday afternoon binge-watching house flipping shows, you know the importance of having a plan before diving into a big project. Without one, mistakes are made, arguments are had, and a whole lot of drama (and wasted money) ensues.
The same...
Inclusion, Equity, And Diversity In Healthcare: Turning Intention Into Action
Diversity has been a buzzword for a while now. In every field, every mission statement, and every strategic plan, common goals of “diversity,” “equity,” and “inclusion” are often found.
And they absolutely should be.
Efforts toward creating...
Is Your Website Accessible for People With Disabilities?
Whether it’s scheduling a dentist appointment, buying tickets to a concert, or reading the news, we use the internet on a daily — if not an hourly — basis. And if you don’t have a disability, it’s easy to take being able to do these things online for granted.
But for the 61...
