Category: Content Creation
And Now For Some Positive News: How Ordinary Chicagoans Are Making A Difference During COVID-19
In the midst of the COVID-19 pandemic, something beautiful is happening. People are inspired to be their best selves. They’re doing everything in their power…
How Healthcare Organizations Pivoted on Digital Strategy During COVID-19 [Webinar]
The COVID-19 pandemic is synonymous with “change.” Across the world, we’ve changed how we work and socialize, and how many rolls of toilet paper we…
Hear From The Experts: The 5 Best Podcasts To Listen To During The Coronavirus Pandemic
I’m going to steal a stat we used in a blog post about podcasts a couple of months ago: Ten years ago, 1 in 10…
Working From Home: The Best To-Do List For Healthcare Professionals
You look to the left and you see a pile of dishes that needs cleaning. You look to the right and you see a pile…
Your Patients Have Questions About Coronavirus — Is Your Website Answering Them?
Coronavirus has made its way to the US, and with the growing pandemic has come growing fear and confusion. Your patients, employees, and members of…
7 Stats That Will Change How You Write Headlines
If a tree falls in a forest, does it make a sound? You’ve heard that question. And it rings true for your healthcare organization’s web…
3 Ways To Increase Productivity — Yours And Your Team’s
You have 20+ items on your to-do list, looming deadlines, calendars packed with meetings (which will lead to more to-do items), colleagues asking for your…
Healthcare Web Content: 4 Reasons To Take A More Casual Tone
How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process…
Healthcare Digital Marketing In 2018: Putting Patients First
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just…