The Race Box: Let’s Unpack Survey Demographics
When filling out forms, I have always dreaded the infamous “race box.”
You know, the one that gives you a standard list of choices to pick from? This guy? ↓↓↓
Please select your race:
☐ White
☐ Black or African American
☐ American Indian or...
Consumer Experience Content Creation Digital Strategy Healthcare Websites Web Marketing Best Practices
The Top 15 Digital Marketing Terms For Healthcare Organizations
Gone are the days when patients would ask a doctor for a referral and make a phone call to get their appointment set up. Now, patients head to Google to search for information on illnesses, providers, and healthcare organizations.
What does this mean? Your organization needs...
5 Parts Of A Quality Patient Testimonial
Word of mouth is one of the most powerful forms of marketing out there. When looking for a qualified babysitter, a go-to restaurant, or a new car, people rely heavily on the opinions and experiences of others.
When it comes to healthcare marketing, word of mouth isn’t just...
Why Is COVID-19 Still Here? Mutations And Variants 101
You might remember the first time you heard of COVID-19, such as where you were or who you were talking to. Or, you might remember when COVID-19 was declared a pandemic (and maybe had to look up what, exactly, a pandemic actually is). Or, you might remember when restaurants,...
Is Your Healthcare Website Consistent With Your Organizational Values?
You may be striving to be a good communicator in many different aspects of your life. How well you communicate can impact your personal relationships (like if you get a second date) or your...
7 Healthcare Marketing Trends To Look Out For
When building a house, you need a strong foundation. Without it, the whole structure comes tumbling down.
In marketing, this foundation is your content strategy.
Having a strong content strategy means your house isn’t going to come toppling down if there’s a storm...
Quizzes Part 2: How To Make Quizzes That Actually Work For Your Content Strategy
It can feel like every day there is a new type of content you could be experimenting with. You may ask yourself, “Should my organization start a podcast? Are we missing out on connecting with Gen Z if we’re not on TikTok? Which new content tools are worth the time...
Quizzes Part 1: Why Your Content Strategy Should Include Quizzes
When you hear the word “quiz,” you may have a flashback to being in school. A teacher stands behind a desk, “Pop Quiz!” is written on the board, and everyone is scrambling to reread as much of the textbook as possible.
But when it comes to marketing,...
Podcasting Part 1: 10 Questions To Ask Yourself Before Starting A Podcast
Two decades — that’s how long podcasts have been around. But in the last five years, the industry has skyrocketed and become one of the most popular ways to consume information out there, making it a $1 billion industry this year.
Nearly 78 million people in the US...
Top 10 Take-Home Messages From Modern Healthcare’s Next Up
One of the highlights of this crazy year for me has been producing and hosting a podcast for Modern Healthcare called Next Up. It’s a twice-monthly podcast for emerging healthcare executives.
Next Up came right on time — a year in which healthcare has been on the front and...
