3 Ways Content Can Attract Younger Members to Your Medical Association
Key Post Highlights
> Young professionals are...
What Role Will Blogs Play in Healthcare Marketing in 2023?
Key Post Highlights
> Blogs provide readers with...
The Race Box: Let’s Unpack Survey Demographics
When filling out forms, I have always dreaded the infamous “race box.”
You know, the one that gives you a standard list of choices to pick from? This guy? ↓↓↓
Please select your race:
☐ White
☐ Black or African American
☐ American Indian or...
5 Parts Of A Quality Patient Testimonial
Word of mouth is one of the most powerful forms of marketing out there. When looking for a qualified babysitter, a go-to restaurant, or a new car, people rely heavily on the opinions and experiences of others.
When it comes to healthcare marketing, word of mouth isn’t just...
Guide To A Great Provider Directory
I’ve moved a lot in my adult life, leading to a pretty common list of Google searches upon settling into a new place. Those “The truck is unloaded and you’ve eaten half a pizza and are wondering if you made the right choice” kind of Google searches....
Why Your Audience Isn’t Opening Your E-Newsletter: 6 Email Marketing Mistakes To Avoid
Email — you can’t live with it, but you certainly can’t live without it. If you’re like most working adults, reading and writing emails takes up a lot of your time. In fact, it amounts to nearly 30% of the workday for the average professional in the US....
Is Your Healthcare Website Consistent With Your Organizational Values?
You may be striving to be a good communicator in many different aspects of your life. How well you communicate can impact your personal relationships (like if you get a second date) or your...
What Is Content Strategy?
If you’ve ever spent a Sunday afternoon binge-watching house flipping shows, you know the importance of having a plan before diving into a big project. Without one, mistakes are made, arguments are had, and a whole lot of drama (and wasted money) ensues.
The same...
What Makes An Engaging Healthcare Website Video?
A lot has changed in the last 18 months. You might find yourself going to physical stores less. You may be working from home full time. Or maybe you’ve gotten real tight with your local delivery drivers.
COVID-19 has altered the fundamental ways we go about...
Quizzes Part 2: How To Make Quizzes That Actually Work For Your Content Strategy
It can feel like every day there is a new type of content you could be experimenting with. You may ask yourself, “Should my organization start a podcast? Are we missing out on connecting with Gen Z if we’re not on TikTok? Which new content tools are worth the time...
