What’s Your Social Media Style?
Social media style is like fashion style — everyone has one. You may have a few statement pieces, or maybe you’re a thrift shop queen. You might know your signature colors, or maybe you’re just making it up as you go along.
When it comes to the actual clothes you...
How Healthcare Organizations Can Leverage TikTok
As a mid-90s baby, I sit at the intersection of Millennial and Gen Z. We had a landline at home, and I had a couple of Razr flip phones before the widespread adoption of the smartphone. I’m a digital native, but I still took a typing class in school. I learned cursive...
Why Your Audience Isn’t Opening Your E-Newsletter: 6 Email Marketing Mistakes To Avoid
Email — you can’t live with it, but you certainly can’t live without it. If you’re like most working adults, reading and writing emails takes up a lot of your time. In fact, it amounts to nearly 30% of the workday for the average professional in the US....
Organic Vs. Paid Search: What’s The Best Content Marketing Strategy?
Whether you want to convert cups to ounces for a recipe, find your nearest dry cleaner, or brighten your mood with funny puppy videos, you’ll probably do a quick internet search. Even more likely, you’ll probably turn to Google, where more than 90% of internet...
Hospital Billboard Advertising: Old School Or Still Cool?
In Chicago, we have a set of billboards that probably 99.9% of our inhabitants recognize. On them, former Chicago Bear football player Brian Urlacher flaunts his full head of hair, which he supposedly got thanks to a hair regrowth system called Restore.
The billboards are...
Social Media For Healthcare Marketing: Snaps, Pins, And Shares, Oh My!
If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in...
3 Reasons to Scrap Your Healthcare Email Newsletter
If your team or your web vendor is doing a standalone e-newsletter for your healthcare organization, make them stop. Standalone e-newsletters are a lot of work for little return. Here’s a better option.
