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Category: Content Management

Content Creation

Health Acronyms: The Shorter The Better?

It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small…

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By Samantha Gassel
Content Creation

Vetting CMS Vendors At SHSMD? Start With Content First

Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new…

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By Kadesha Thomas Smith
Content Creation

Read/Watch/Listen/Follow: Content We’re Into (August 2016)

As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables…

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By CareContent Team
Content Creation

12 Reasons To Consider A Content Marketing Agency For Healthcare Content

You’ll often hear of  content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although…

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By Kadesha Thomas Smith
Content Management

Why Healthcare Organizations Should Add Google+ to their Social Media Mix

If you’re diligently updating Facebook and Twitter, you may feel like your healthcare organization’s social media is under control. But, if you’re not updating Google+,…

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By CareContent Team
Content Management

3 Reasons to Scrap Your Healthcare Email Newsletter

If your team or your web vendor is doing a standalone e-newsletter for your healthcare organization, make them stop. Standalone e-newsletters are a lot of work for little return. Here’s a better option.

By Kadesha Thomas Smith
Content Creation

Healthcare Internet Conference (HCIC) Recap: 1 Question All Healthcare Marketers Should Ask

The 2013 Greystone Healthcare Internet Conference (HCIC) challenged the healthcare marketing industry to ask this simple, but game-changing question.

By Kadesha Thomas Smith
Content Management

7 Steps To Test Your Healthcare Blog or Microsite

It’s amazing how many healthcare blogs and microsites go live with no input from patients. Here are 7 steps to get patient feedback on your new site.

By Kadesha Thomas Smith
Content Creation

Healthcare Marketing's Challenge with Web Content

We asked 40 healthcare marketers about their challenges with web content. Here’s the good, the bad and the ugly.

By Kadesha Thomas Smith
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