Category: Content Management
Health Acronyms: The Shorter The Better?
It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small…
Vetting CMS Vendors At SHSMD? Start With Content First
Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new…
Read/Watch/Listen/Follow: Content We’re Into (August 2016)
As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables…
12 Reasons To Consider A Content Marketing Agency For Healthcare Content
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although…
Why Healthcare Organizations Should Add Google+ to their Social Media Mix
If you’re diligently updating Facebook and Twitter, you may feel like your healthcare organization’s social media is under control. But, if you’re not updating Google+,…
3 Reasons to Scrap Your Healthcare Email Newsletter
If your team or your web vendor is doing a standalone e-newsletter for your healthcare organization, make them stop. Standalone e-newsletters are a lot of work for little return. Here’s a better option.
Healthcare Internet Conference (HCIC) Recap: 1 Question All Healthcare Marketers Should Ask
The 2013 Greystone Healthcare Internet Conference (HCIC) challenged the healthcare marketing industry to ask this simple, but game-changing question.
7 Steps To Test Your Healthcare Blog or Microsite
It’s amazing how many healthcare blogs and microsites go live with no input from patients. Here are 7 steps to get patient feedback on your new site.
Healthcare Marketing's Challenge with Web Content
We asked 40 healthcare marketers about their challenges with web content. Here’s the good, the bad and the ugly.