These Post-Pandemic Healthcare Trends Are Coming Your Way: Is Your Hospital’s Website Ready?
Crowded bars, maskless shopping, businesses operating at 100% capacity — in many parts of the country, it feels like we’re no longer in the middle of a global pandemic.
As life in the US is starting to get back to normal, one of the questions we’ve been asking is, “Are...
Afterthoughts On Tanya Andreadis And Educating Patients On The COVID-19 Vaccine
Just a year ago, a COVID-19 vaccine seemed like a distant promise. Now, vaccination efforts are ramping up across the country, and eligibility is expanding.
In some states, COVID-19 vaccination eligibility is already open to anyone over 16 years old. By the end of April, at...
6 Ways To Cut Down On Zoom Meetings
“Zoom fatigue” was a 2020 buzzword — and for good reason.
On March 23, 2020, just a few weeks after the work-at-home boom began, daily global Zoom downloads hit 2.13 million — up from 56,000 per day only two months before.
Working from home is great, but the problem is Zoom...
3 Afterthoughts On Google’s Advice For Healthcare Digital Content
I admit, I am one of THOSE patients. I feel something’s wrong. I Google it. I diagnose myself. When I involve my doctor, it’s to confirm the diagnosis and my treatment plan. Fortunately, my doctors know my personality, my background, and what I do for a living.
But Google has...
Rush University Medical Center’s Virtual Care Expansion [Webcast]
One result of the COVID-19 pandemic is the significant spike in virtual care, and it may be here to stay. Virtual care allows patients to access medical care from the safety of their own homes.
In March 2020 alone, telehealth visits skyrocketed 50%. What’s more, thanks to...
How Healthcare Organizations Pivoted on Digital Strategy During COVID-19 [Webinar]
The COVID-19 pandemic is synonymous with “change.” Across the world, we’ve changed how we work and socialize, and how many rolls of toilet paper we add to our grocery lists. And in the world of healthcare content marketing, we have not been spared from...
Part 2: Interview With Jessica Levco: How Healthcare Systems Can Approach COVID-19 Content Marketing
Jessica Levco
Jessica Levco — healthcare journalist and content marketer — and I recently chatted about how important it is for healthcare marketing teams to communicate COVID-19 information as effectively as possible. This is part two of our discussion, but you can check out...
5 Key Ingredients For Your Hospital’s COVID-19 Testing Page
I’m sitting in a drive-through, and they said I would need to wait just a little longer. No, I’m not waiting on my morning coffee or a sandwich — I’m waiting for results from my COVID-19 test.
As I sit here, I recognize that most hospitals are doing the absolute best they...
