Organic Vs. Paid Search: What’s The Best Content Marketing Strategy?
Whether you want to convert cups to ounces for a recipe, find your nearest dry cleaner, or brighten your mood with funny puppy videos, you’ll probably do a quick internet search. Even more likely, you’ll probably turn to Google, where more than 90% of internet...
Do Healthcare Websites Age Like Milk Or Wine?
Whether you’re just beginning to build your healthcare website or are interested in a redesign, it is a huge part of your healthcare organization’s identity. Your website communicates your services and — just as importantly — your values.
You can look at it from a...
These Post-Pandemic Healthcare Trends Are Coming Your Way: Is Your Hospital’s Website Ready?
Crowded bars, maskless shopping, businesses operating at 100% capacity — in many parts of the country, it feels like we’re no longer in the middle of a global pandemic.
As life in the US is starting to get back to normal, one of the questions we’ve been asking is, “Are...
Generation Z And Healthcare Websites: Do You Know What Gen Zers Expect?
Where to live, what career path to take, how to spend money.
Entering adulthood comes with plenty of major decisions. Add to this list where to receive healthcare — a major consideration for young adults.
Anyone born after 1996 is considered part of Generation Z, and the...
3 Afterthoughts On Google’s Advice For Healthcare Digital Content
I admit, I am one of THOSE patients. I feel something’s wrong. I Google it. I diagnose myself. When I involve my doctor, it’s to confirm the diagnosis and my treatment plan. Fortunately, my doctors know my personality, my background, and what I do for a living.
But Google has...
Fight Bias With Content Strategy [Webinar]
Shortcuts get us through the day and are usually harmless or helpful. But when they are built on bias — even unintentionally — they can become the exact opposite.
The murder of George Floyd on May 25, 2020, forced Americans to take a close look at how racism is deeply...
Rush University Medical Center’s Virtual Care Expansion [Webcast]
One result of the COVID-19 pandemic is the significant spike in virtual care, and it may be here to stay. Virtual care allows patients to access medical care from the safety of their own homes.
In March 2020 alone, telehealth visits skyrocketed 50%. What’s more, thanks to...
How Healthcare Organizations Pivoted on Digital Strategy During COVID-19 [Webinar]
The COVID-19 pandemic is synonymous with “change.” Across the world, we’ve changed how we work and socialize, and how many rolls of toilet paper we add to our grocery lists. And in the world of healthcare content marketing, we have not been spared from...
Part 2: Interview With Jessica Levco: How Healthcare Systems Can Approach COVID-19 Content Marketing
Jessica Levco
Jessica Levco — healthcare journalist and content marketer — and I recently chatted about how important it is for healthcare marketing teams to communicate COVID-19 information as effectively as possible. This is part two of our discussion, but you can check out...
Patients Vs. Consumers: Why The Word Doesn’t Matter — But The Argument Does
There’s nothing that gets my blood pressure going like calling the cable company.
Chock-full of scripted apologies, sales pitches, and roundabout conversations, the customer service of cable companies is notoriously awful. I’m almost certain that if half the companies didn’t...
