Podcasts Are On The Rise And Healthcare Organizations Should Take Notice
Solomon was right. There really is nothing new under the sun. Back in the 1930s, families spent time together by sitting around this cool new thingamajig called a radio listening to comedians, news, even soap operas.
Then, technology advanced to televisions, computers, and...
Your 6-Step Plan To Website Redesign Success
In this post, we discuss . . .
Challenges faced during a website redesign
What it takes to prepare your content for a redesign
How to plan a website redesign
Challenges We Face Before, During, And After Website Redesign
The saying, “ignorance is bliss” is so true. My...
Healthcare Web Content: 4 Reasons To Take A More Casual Tone
How you communicate is just as important as what you communicate—especially in healthcare.
Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target...
Healthcare Digital Marketing In 2018: Putting Patients First
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well.
So, what do I want to see in healthcare digital marketing in...
Successful Content Marketing Starts With A Solid Content Strategy
Today on the CareContent blog, we have a guest post by Rebecca Steurer. Rebecca is the founder of ContentRS and the co-founder of Content Academy, both of which focus on helping organizations understand and implement successful content strategy and content marketing...
Content First: 9 Signs It’s Time To Redo Your Healthcare Website
Yes, it’s probably time.
The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh.
Revamping your healthcare organization’s website is...
Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching
It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right.
So, how can you set your...
Healthcare Content Marketing: How Much Should It Cost?
It all starts the same way: Your healthcare organization needs to reach a certain audience online. Maybe you’ve been producing healthcare content for years, and now you have so much that you...
Vetting CMS Vendors At SHSMD? Start With Content First
Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new site.
This situation isn’t anything new. I’m at SHSMD this week, and I’ve already...
Why A Healthcare Community Matters For Hospitals
What is the fastest way to educate a large group of people? You tell them all at once.
Having an online healthcare community makes increasing the health literacy of people around your hospital simple. An online community is a group of people with shared interests....
