The 12 Moving Parts Of Healthcare Content Marketing
All you need for successful healthcare content marketing is some copy and an image, right? Wrong.
Here’s the reality: Your team will need to master at least 10 additional skills in order to make sure your content marketing efforts are effectively drawing in patients.
Here are...
5 Viral Content Marketing Tips Buzzfeed Can Teach Healthcare
If you’ve ever found yourself mindlessly scrolling through listicles like “17 Dogs Who Cannot Handle This Weather” or “30 Corn-Based Recipes You Need To Try This Summer,” you know firsthand the power of BuzzFeed to draw people to the site.
What you may not be aware of is that...
So, You Want To Try Brand Journalism?
Before your move toward brand journalism. Ask yourself these 11 questions…
5 Reasons Why Your Healthcare Website Needs Effective Landing Pages
The moment a visitor arrives at your healthcare organization’s website, you’ve got her full attention—but you could lose it very quickly if you don’t provide what she’s looking for. Plus, she’s probably doing several other tasks while perusing your site. You don’t have much...
The New Healthcare Marketing Team: Your SEO Genius
Search engine optimization (SEO) seems like one of those elements of digital marketing that many healthcare marketers are only vaguely familiar with. But, SEO is not something that healthcare organizations can dismiss. Patients are depending on search engines for healthcare...
The New Healthcare Marketing Team: Death of the Generalist
If healthcare organizations really want to be effective at engaging patients online, they have to stop building teams of generalists. It’s time to start bringing in specialists, people who say—with no apologies—I do this, not that.
Zero Reasons Healthcare Blogs Need A Content Strategy (Part 1)
If you’re wondering why no one is engaging with your healthcare organization’s blog or brand journalism site, read this.
Healthcare Internet Conference (HCIC) Recap: 1 Question All Healthcare Marketers Should Ask
The 2013 Greystone Healthcare Internet Conference (HCIC) challenged the healthcare marketing industry to ask this simple, but game-changing question.
Redesigning A Healthcare Website? Start With A Strategy
When healthcare organizations want to redesign or launch a site, they often call a web design firm first. That’s kind of like buying a gift, starting with the gift box. Here are 5 reasons why a content strategy should be step one.
5 Take-Home Messages from SHSMD Connections 2013
The 2013 Society for Healthcare Strategy and Market Development Connections conference was a major call for healthcare marketing to transform, like yesterday.
