What Are Your Website Analytics Really Telling You? (Part 1)
Key Post Highlights
> What is paid campaign data...
What Role Will Blogs Play in Healthcare Marketing in 2023?
Key Post Highlights
> Blogs provide readers with...
CEO Vitamins: 4 Digital Marketing Influencers I Follow
Key Post Highlights
> Ross Simmonds and strategic...
What Healthcare Marketing Can Learn From Target
I rarely go into stores. Ever. If I can get it on Instacart, I will find $30 worth of stuff to buy, just to get my order delivered. Thanks to the pandemic, I think I’m allergic to walking into a store — except for Target.
Target is the only store that I look forward to...
The Top 15 Digital Marketing Terms For Healthcare Organizations
Gone are the days when patients would ask a doctor for a referral and make a phone call to get their appointment set up. Now, patients head to Google to search for information on illnesses, providers, and healthcare organizations.
What does this mean? Your organization needs...
7 Healthcare Marketing Trends To Look Out For
When building a house, you need a strong foundation. Without it, the whole structure comes tumbling down.
In marketing, this foundation is your content strategy.
Having a strong content strategy means your house isn’t going to come toppling down if there’s a storm...
Organic Vs. Paid Search: What’s The Best Content Marketing Strategy?
Whether you want to convert cups to ounces for a recipe, find your nearest dry cleaner, or brighten your mood with funny puppy videos, you’ll probably do a quick internet search. Even more likely, you’ll probably turn to Google, where more than 90% of internet...
Rush University Medical Center’s Virtual Care Expansion [Webcast]
One result of the COVID-19 pandemic is the significant spike in virtual care, and it may be here to stay. Virtual care allows patients to access medical care from the safety of their own homes.
In March 2020 alone, telehealth visits skyrocketed 50%. What’s more, thanks to...
Hospital Billboard Advertising: Old School Or Still Cool?
In Chicago, we have a set of billboards that probably 99.9% of our inhabitants recognize. On them, former Chicago Bear football player Brian Urlacher flaunts his full head of hair, which he supposedly got thanks to a hair regrowth system called Restore.
The billboards are...
Content Takeover: If Millennial Physicians Aren’t Joining Your Medical Association, Try This
Dear Professional Medical Association Owner/Marketer/Etc.,
Are your membership numbers dropping?
It might be because baby boomer physicians are retiring (more than a third of all active physicians will be 65 or older within the next 10 years) and millennial physicians are...
