What’s Your Social Media Style?
Social media style is like fashion style — everyone has one. You may have a few statement pieces, or maybe you’re a thrift shop queen. You might know your signature colors, or maybe you’re just making it up as you go along.
When it comes to the actual clothes you...
How Healthcare Organizations Can Leverage TikTok
As a mid-90s baby, I sit at the intersection of Millennial and Gen Z. We had a landline at home, and I had a couple of Razr flip phones before the widespread adoption of the smartphone. I’m a digital native, but I still took a typing class in school. I learned cursive...
Social Media For Healthcare Marketing: Snaps, Pins, And Shares, Oh My!
If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in...
Rules Of Thumb About Facebook Graphics
Get a great start on Facebook visual marketing with a few simple image guidelines.
Physician Marketing: 6 Ways to End Self-Sabotage
Here are 6 ways physicians can stop sabotaging successful marketing and help prospects convert to patients.
Why Healthcare Organizations Should Add Google+ to their Social Media Mix
If you’re diligently updating Facebook and Twitter, you may feel like your healthcare organization’s social media is under control. But, if you’re not updating Google+, you’re missing out on a social-search powerhouse.
Google+ may not seem as popular as Facebook, which has...
A Plea for Healthcare to Use Social Media
If your healthcare organization is still not using social media, what are you waiting for?