When Your Employee’s Personal Crisis Become Not-So-Personal, Support Can Go A Long Way
From managing workloads to putting out fires to watching your employees shine — you’re frequently called on to navigate your employees in plenty of work-related situations. But sometimes, you may need to guide an employee through a personal crisis — especially if it begins to...
Emoji Outreach: How To Touch A Millennial Employee’s Heart <3
Start texting with a Millennial, and you’ll quickly find your conversation peppered with goofy faces, unicorns, flying pizzas, and even an occasional pile of poo. The visual fusillade is hard to escape.
Emojis have plastered the globe, and that’s a direct result of the...
Read/Watch/Listen/Follow: Content We’re Into (August 2016)
As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that...
11 Skills All Healthcare Content Creators Need
CareContent is constantly looking for good content creators, and I recently realized that we have uncommonly high standards. Just because a person says she loves content, has a degree in writing or journalism, and comes with prior experience does not mean she will cut it on...
The New Healthcare Marketing Team: Your SEO Genius
Search engine optimization (SEO) seems like one of those elements of digital marketing that many healthcare marketers are only vaguely familiar with. But, SEO is not something that healthcare organizations can dismiss. Patients are depending on search engines for healthcare...
The New Healthcare Marketing Team: Death of the Generalist
If healthcare organizations really want to be effective at engaging patients online, they have to stop building teams of generalists. It’s time to start bringing in specialists, people who say—with no apologies—I do this, not that.
6 Clinicians To Include in Healthcare Marketing Content (Besides Doctors)
Here are 4 other healthcare providers—aside from busy, unresponsive physicians—who love your patients and deserve a little love from marketing.
9 Productivity Quotes to Inspire Healthcare Marketers…or anyone else, actually
For those of us who are the verge of brilliance or breakdown, here’s a small compilation of some of my most inspirational quotes.
What healthcare marketing can learn from tech startups (Part 2)
Here’s the second installment of our blog post on what healthcare marketing can learn from tech startups.
Physician Marketing: 6 Ways to End Self-Sabotage
Here are 6 ways physicians can stop sabotaging successful marketing and help prospects convert to patients.
