Category: Web Marketing Best Practices
Is Your Website Accessible for People With Disabilities?
Whether it’s scheduling a dentist appointment, buying tickets to a concert, or reading the news, we use the internet on a daily — if not…
5 Key Ingredients For Your Hospital’s COVID-19 Testing Page
I’m sitting in a drive-through, and they said I would need to wait just a little longer. No, I’m not waiting on my morning coffee…
Stop Using Medical Jargon On Your Healthcare Website — Your Patients Don’t Care
Remember those Charlie Brown episodes where he’s listening to his teacher’s lecture, but all he hears is “wah wah” (a.k.a. unintelligible nonsense)? The scene, which…
Podcasts Are On The Rise And Healthcare Organizations Should Take Notice
Solomon was right. There really is nothing new under the sun. Back in the 1930s, families spent time together by sitting around this cool new…
Content Takeover: If Millennial Physicians Aren’t Joining Your Medical Association, Try This
Dear Professional Medical Association Owner/Marketer/Etc., Are your membership numbers dropping? It might be because baby boomer physicians are retiring (more than a third of all…
Healthcare Digital Marketing In 2018: Putting Patients First
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just…
4 Websites That Say “Nope”: Lessons In Good Web Design
In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail…
What We’re Thankful For In Healthcare Digital Marketing This Year
Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent,…
Diversity In The Workplace Matters—Especially In Healthcare Marketing
How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences. This…