How Hospital At Home Is Going Back To The Future (In A Good Way)
You may have seen it in the movies, read it in a book, or — depending on your age — experienced it yourself. House calls — when physicians provide acute-level...
Consumer Experience Content Creation Digital Strategy Healthcare Websites Web Marketing Best Practices
The Top 15 Digital Marketing Terms For Healthcare Organizations
Gone are the days when patients would ask a doctor for a referral and make a phone call to get their appointment set up. Now, patients head to Google to search for information on illnesses, providers, and healthcare organizations.
What does this mean? Your organization needs...
5 Key Ingredients For Your Hospital’s COVID-19 Testing Page
I’m sitting in a drive-through, and they said I would need to wait just a little longer. No, I’m not waiting on my morning coffee or a sandwich — I’m waiting for results from my COVID-19 test.
As I sit here, I recognize that most hospitals are doing the absolute best they...
Stop Using Medical Jargon On Your Healthcare Website — Your Patients Don’t Care
Remember those Charlie Brown episodes where he’s listening to his teacher’s lecture, but all he hears is “wah wah” (a.k.a. unintelligible nonsense)?
The scene, which was a portrayal of the way a child might hear an adult, is referenced frequently in GIFs, television shows,...
Podcasts Are On The Rise And Healthcare Organizations Should Take Notice
Solomon was right. There really is nothing new under the sun. Back in the 1930s, families spent time together by sitting around this cool new thingamajig called a radio listening to comedians, news, even soap operas.
Then, technology advanced to televisions, computers, and...
Content Takeover: If Millennial Physicians Aren’t Joining Your Medical Association, Try This
Dear Professional Medical Association Owner/Marketer/Etc.,
Are your membership numbers dropping?
It might be because baby boomer physicians are retiring (more than a third of all active physicians will be 65 or older within the next 10 years) and millennial physicians are...
Healthcare Digital Marketing In 2018: Putting Patients First
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well.
So, what do I want to see in healthcare digital marketing in...
4 Websites That Say “Nope”: Lessons In Good Web Design
In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail to some other website.
That means they never click on any of your links. Never look around. Never get to know who you are. And never become...
What We’re Thankful For In Healthcare Digital Marketing This Year
Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception.
At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare...
Diversity In The Workplace Matters—Especially In Healthcare Marketing
How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences.
This may sound like a sweeping statement, but there’s a reason for it. You don’t want to have any blind spots in what...
