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Category: Web Marketing Best Practices

Consumer Experience

How Hospital At Home Is Going Back To The Future (In A Good Way)

You may have seen it in the movies, read it in a book, or — depending on your age — experienced it yourself. House calls…

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By Natalie Toth
Digital Strategy

The Top 15 Digital Marketing Terms For Healthcare Organizations

Gone are the days when patients would ask a doctor for a referral and make a phone call to get their appointment set up. Now,…

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By CareContent Team
COVID-19 B2B

5 Key Ingredients For Your Hospital’s COVID-19 Testing Page

I’m sitting in a drive-through, and they said I would need to wait just a little longer. No, I’m not waiting on my morning coffee…

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By Kadesha Thomas Smith
Web Marketing Best Practices

Stop Using Medical Jargon On Your Healthcare Website — Your Patients Don’t Care

Remember those Charlie Brown episodes where he’s listening to his teacher’s lecture, but all he hears is “wah wah” (a.k.a. unintelligible nonsense)? The scene, which…

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By Natalie Toth
Web Marketing Best Practices

Podcasts Are On The Rise And Healthcare Organizations Should Take Notice

Solomon was right. There really is nothing new under the sun. Back in the 1930s, families spent time together by sitting around this cool new…

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By Kadesha Thomas Smith
Web Marketing Best Practices

Content Takeover: If Millennial Physicians Aren’t Joining Your Medical Association, Try This

Dear Professional Medical Association Owner/Marketer/Etc., Are your membership numbers dropping? It might be because baby boomer physicians are retiring (more than a third of all…

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By Samantha Gassel
Content Creation

Healthcare Digital Marketing In 2018: Putting Patients First

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just…

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By Kadesha Thomas Smith
Web Marketing Best Practices

4 Websites That Say “Nope”: Lessons In Good Web Design

In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail…

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By CareContent Team
Web Marketing Best Practices

What We’re Thankful For In Healthcare Digital Marketing This Year

Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent,…

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By Kadesha Thomas Smith
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