What Are Your Website Analytics Really Telling You? (Part 1)
Key Post Highlights
> What is paid campaign data...
Is Your Healthcare Website Consistent With Your Organizational Values?
You may be striving to be a good communicator in many different aspects of your life. How well you communicate can impact your personal relationships (like if you get a second date) or your...
Good Content Strategy Needs Realistic Analytics Goals
Data is a girl’s best friend.
Maybe that’s not how the saying goes, but it should be, because data makes what I do possible. And there’s a good chance it’s a driving force in your business, too — or it should be.
Like a good friend, data can hold you...
Inclusion, Equity, And Diversity In Healthcare: Turning Intention Into Action
Diversity has been a buzzword for a while now. In every field, every mission statement, and every strategic plan, common goals of “diversity,” “equity,” and “inclusion” are often found.
And they absolutely should be.
Efforts toward creating...
Is Your Website Accessible for People With Disabilities?
Whether it’s scheduling a dentist appointment, buying tickets to a concert, or reading the news, we use the internet on a daily — if not an hourly — basis. And if you don’t have a disability, it’s easy to take being able to do these things online for granted.
But for the 61...
Content First: 9 Signs It’s Time To Redo Your Healthcare Website
Yes, it’s probably time.
The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh.
Revamping your healthcare organization’s website is...
7 Steps To Test Your Healthcare Blog or Microsite
It’s amazing how many healthcare blogs and microsites go live with no input from patients. Here are 7 steps to get patient feedback on your new site.
