How Healthcare Website Design Has Evolved, What’s Next, And When It’s Time For A Refresh
Just like fashion trends, healthcare website design trends change over time. Some elements go in and out of fashion, and even websites that are only 5 years old...
What Is UX, Really, And Why Does It Matter For Your Healthcare Website?
Imagine you’re stepping into an elevator on your way to the 62nd floor for a big interview. Maybe you’re running a few minutes late, and you’re extra nervous. You have a coffee in one hand and your portfolio in the other.
You go to push the button for floor...
Choosing A CMS: Drupal, Sitecore, And WordPress Review
From online shopping to social media to news sites, we are constantly on the web for work, fun, and information. The list of websites we all engage with every day is long — but the number of websites in existence is even longer.
There are an estimated 1.88 billion sites that...
Your 6-Step Plan To Website Redesign Success
In this post, we discuss . . .
Challenges faced during a website redesign
What it takes to prepare your content for a redesign
How to plan a website redesign
Challenges We Face Before, During, And After Website Redesign
The saying, “ignorance is bliss” is so true. My...
4 Websites That Say “Nope”: Lessons In Good Web Design
In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail to some other website.
That means they never click on any of your links. Never look around. Never get to know who you are. And never become...
Content First: 9 Signs It’s Time To Redo Your Healthcare Website
Yes, it’s probably time.
The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh.
Revamping your healthcare organization’s website is...
Healthcare Content Marketing: How Much Should It Cost?
It all starts the same way: Your healthcare organization needs to reach a certain audience online. Maybe you’ve been producing healthcare content for years, and now you have so much that you don’t know what to do with it. Or maybe you’ve just realized that content is your...
Vetting CMS Vendors At SHSMD? Start With Content First
Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new site.
This situation isn’t anything new. I’m at SHSMD this week, and I’ve already...
12 Reasons To Consider A Content Marketing Agency For Healthcare Content
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working.
Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce...
End the meeting if your healthcare website vendor says this…
As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.
