sad and happy emojis

Emoji Outreach: How To Touch A Millennial Employee’s Heart <3

Start texting with a Millennial, and you’ll quickly find your conversation peppered with goofy faces, unicorns, flying pizzas, and even an occasional pile of poo. The visual fusillade is hard to escape.

Emojis have plastered the globe, and that’s a direct result of the digital revolution: More than 85% of Millennials own a smartphone, Nielsen reported in a 2014 study.

Twitter says its users have tweeted some 110 billion emojis since 2014. Some 6 billion emojis are sent per day, Digiday reports. Emojis are the language we speak.

That’s not surprising. Emojis transmit volumes of information in one character space, and add lightness and empathy to an otherwise sterile block of text.

There are right and wrong ways to deploy emojis in your marketing efforts, Entrepreneur magazine noted in February 2017. While you can find plenty of articles online about this topic, I thought I’d take a lighter approach.

Here are 13 ways I “talk” with my Millennial staff, using this vast society of little cartoon people. Feel free to use these as a springboard for ideas of your own, whether you’re coaching young employees or thinking ahead to a holiday marketing campaign.

emoji, Millennials

At CareContent, we’re all about getting creative to reach our clients’ target audience. Contact us to find out how we can help you do just that.