Where to live, what career path to take, how to spend money.
Entering adulthood comes with plenty of major decisions. Add to this list where to receive healthcare — a major consideration for young adults.
Anyone born after 1996 is considered part of Generation Z, and the oldest in this group are turning 24 this year. As a result, they’re just starting to look for primary care providers, obstetricians, dermatologists, and all kinds of other healthcare providers.
That means it’s time to make sure your healthcare organization’s website stacks up.
Generation Z’s Key Characteristics
- Racially and ethnically diverse
- Well-educated
- Tech-savvy
- Progressive
This newest generation of young adults has expectations for your healthcare website. If these expectations aren’t met, you run the risk of losing their business as a patient.
Take our quiz to see if you know what Gen Zers expect from your healthcare organization’s website. Then, incorporate what you learned into your digital experience, website, and marketing strategies — all of which CareContent can help with.
