This coming year, 2023, will mark 10 years since CareContent was born. I say “born” because, in a way, I think that CareContent’s life cycle so far has followed the life cycle of a human being. When you first start out as a baby, you have very limited capabilities. As you grow, your capabilities grow and your independence grows.
I think that’s what the last 10 years has been for CareContent. It has been slow but steady growth. Of course, there’s been bumps and hiccups and growth spurts and things like that, but it’s no different than how a person develops.
New Year, New Website, New Healthcare Marketing Services
This new look and new website reflects who we are as a more grown-up company — a company that is full service.
But now we’re able to expand our healthcare marketing services to encompass all of the other things that content needs to be successful — like design, search engine optimization, web development, promotion, distribution, strategy, and accessibility. We’re now capable of providing all of those things to our clients.
New Team Members, New Family Members, New Experiences
Our new team members are a reflection of our growing capabilities. They each add something that makes us more of a full-service independent agency. Of course, we still partner with other agencies to fill in gaps when necessary, but for the most part, we are very much the drivers of our projects and not the passengers anymore. And that feels really good. It feels really good to know we have a team in place that could handle pretty much any project and that can successfully get any result that our clients need from us.
Our team has welcomed new babies this past year as well. New babies are also a reflection of our growth, and that’s a blessing to be able to provide jobs to people who have kids and mortgages and aging parents because that shows stability. It shows that our team has a life outside of work, and we draw on those life experiences and bring them to our client work.
When you have a chronic condition that you’re managing, when you have a new baby, when you just have life happening — we bring those lived experiences to the projects that we do for our clients, which I think is mission critical for healthcare content. You have lived experience to tap into so that you can empathize.
So, What’s Next For CareContent?
We know our clients are going through a lot of volatility and transition. We already excel at taking key marketing tasks off of our clients’ plates so they can be more strategic. In the future, I see us being even more results-focused, and helping healthcare organizations navigate the chaos and still hitting their goals.