4 Websites That Say “Nope”: Lessons In Good Web Design

In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail to some other website. That means they never click on any of your links. Never look around. Never get to know who you are. And never become your client. What…

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What We’re Thankful For In Healthcare Digital Marketing This Year

Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare digital marketing, and technology. Kadesha Thomas Smith (Founder/CEO) The…

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Ros Lederman, CareContent

4 Healthcare Websites That Don’t Exist Yet … But Really Should

Digital marketing in healthcare is all about thinking outside the box. In fact, sometimes that box—or website—doesn’t even exist yet. Instead, all that exists is a blank space, waiting for its niche to be filled. From helping hypochondriacs to assisting aspiring doctors, here are 4 healthcare websites that don’t exist yet … but really should….

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Samantha Gassel, CareContent

Pump It Up: 7 Ways To Get Millennial Employees Moving

Disclaimer: This story was written by a Millennial. If it seems like your office has been taken over by Millennial employees, you’re not going crazy. Projections put Millennials (those born between 1981 and 1997) as a dominating presence, making up over half of the American workforce by 2020. You’ve probably heard the grumblings about them:…

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Kadesha Thomas Smith, CareContent

Diversity In The Workplace Matters—Especially In Healthcare Marketing

How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences. This may sound like a sweeping statement, but there’s a reason for it. You don’t want to have any blind spots in what you communicate. This means you need people looking…

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