Blog
This blog is for stressed-out, working-the-weekend-again healthcare web marketers. Are you the leader, the lone voice of reason on your web marketing team, or the person who just gets web marketing tasks plopped in their lap? Our goal is to help your healthcare organization be a web rock star and still be out of there by 5.
Healthcare Web Content: 4 Reasons To Take A More Casual Tone
How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in…
Healthcare Digital Marketing In 2018: Putting Patients First
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing…
Electronic Health Records: What Works And What Doesn’t
Which medication was my patient prescribed last week? Does she have a history of high blood pressure? Are his immunizations up-to-date? If you are a physician, you probably find yourself asking these questions every day. Generally, this information is readily available with electronic health records (EHRs). However, it’s not always quite so simple. EHRs provide…
4 Websites That Say “Nope”: Lessons In Good Web Design
In my industry, we call it your “bounce rate”: the percentage of visitors who land on your homepage, then hop on down the bunny trail to some other website. That means they never click on any of your links. Never look around. Never get to know who you are. And never become your client. What…
What We’re Thankful For In Healthcare Digital Marketing This Year
Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare digital marketing, and technology. Kadesha Thomas Smith (Founder/CEO) The…