Blog
This blog is for stressed-out, working-the-weekend-again healthcare web marketers. Are you the leader, the lone voice of reason on your web marketing team, or the person who just gets web marketing tasks plopped in their lap? Our goal is to help your healthcare organization be a web rock star and still be out of there by 5.
Emoji Outreach: How To Touch A Millennial Employee’s Heart <3
Start texting with a Millennial, and you’ll quickly find your conversation peppered with goofy faces, unicorns, flying pizzas, and even an occasional pile of poo. The visual fusillade is hard to escape. Emojis have plastered the globe, and that’s a direct result of the digital revolution: More than 85% of Millennials own a smartphone, Nielsen…
Social Media For Healthcare Marketing: Snaps, Pins, And Shares, Oh My!
If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in order to further their brand recognition and boost their marketing efforts. But…
Successful Content Marketing Starts With A Solid Content Strategy
Today on the CareContent blog, we have a guest post by Rebecca Steurer. Rebecca is the founder of ContentRS and the co-founder of Content Academy, both of which focus on helping organizations understand and implement successful content strategy and content marketing practices. Here’s what she has to say about the relationship between these two key…
My First Time Using Telemedicine
It was a Tuesday night when I started to feel the burn. And no, I’m not talking about politics. I’m talking about the unmistakable burn of a urinary tract infection (UTI). Having had a couple before, I knew exactly what I was in for. So, I booked the first available appointment for the next day…
Content First: 9 Signs It’s Time To Redo Your Healthcare Website
Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the…