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Bookmark-able content for your organization’s marketing, business, and healthcare goals.
Rules Of Thumb About Facebook Graphics
Get a great start on Facebook visual marketing with a few simple image guidelines.
Which Does Healthcare Content Marketing Need More: Strong Writers Or Strong Editors?
As your hospital moves into content marketing, where do you invest limited resources—in strong content writers or...
Creating Healthcare Blog Content? 6 Ways To Do It Wrong (Part 2)
Here are 3 additional tactics that just don’t work if you want to keep your healthcare blog going strong.
Creating Healthcare Blog Content? 6 Ways To Do It Wrong (Part 1)
When the content creation process is an afterthought, marketing teams often resort to these 6 wrong ways to create...
Healthcare infographics: 6 Tips for Doing Them Right
Aren’t infographics just wonderful? It’s nice to see that more healthcare organizations are using them to educate...
The New Healthcare Marketing Team: Your SEO Genius
Search engine optimization (SEO) seems like one of those elements of digital marketing that many healthcare...
Who Should Be the Voice of Your Healthcare Blog: 5 Clinician Characteristics
As healthcare organizations look to highlight other experts, its important that these experts have certain...
The New Healthcare Marketing Team: Death of the Generalist
If healthcare organizations really want to be effective at engaging patients online, they have to stop building...
6 Clinicians To Include in Healthcare Marketing Content (Besides Doctors)
Here are 4 other healthcare providers—aside from busy, unresponsive physicians—who love your patients and deserve a...
Radiology and Obstetrics: A Missed Marketing Opportunity
The 20-week ultrasound is a big deal for expectant moms. But it seems like a missed opportunity for healthcare...
7 Reasons Why QR Codes Suck
How many times have you scanned a QR code? Right. And guess what, your healthcare organization’s patients...
9 Productivity Quotes to Inspire Healthcare Marketers…or anyone else, actually
For those of us who are the verge of brilliance or breakdown, here’s a small compilation of some of my most...
End the meeting if your healthcare website vendor says this…
As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web...
What healthcare marketing can learn from tech startups (Part 2)
Here’s the second installment of our blog post on what healthcare marketing can learn from tech startups.
What healthcare marketing can learn from tech startups (Part 1)
Even though tech startups have a different business model than healthcare organizations, there’s a lot healthcare...
Physician Marketing: 6 Ways to End Self-Sabotage
Here are 6 ways physicians can stop sabotaging successful marketing and help prospects convert to patients.
I’m Pregnant! My Experience Choosing a Doctor Online
Here’s a very candid look at how I used the web to choose a doctor after finding out I was pregnant.
Why Healthcare Organizations Should Add Google+ to their Social Media Mix
If you’re diligently updating Facebook and Twitter, you may feel like your healthcare organization’s social media is...
Is Healthcare Marketing Hurting Your Health?
This is our last blog post for 2013. And as we start thinking about New Year’s resolutions, maybe there...
Zero Reasons Healthcare Blogs Need A Content Strategy (Part 2)
Here’s part two of our discussion about why your healthcare blog or brand journalism site is not getting the...
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