Ros Lederman, CareContent

What Surgery Taught Me About Marketing To Millennials (Part 2)

In part 1 of this 2-part series, I outlined 3 lessons I learned about healthcare and marketing to millennials when I needed surgery to repair a torn meniscus: If possible, be upfront about costs and insurance coverage. Provide a single point of contact. This makes managing care much easier. Help us prepare for procedures by…

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Ros Lederman, CareContent

What Surgery Taught Me About Marketing To Millennials (Part 1)

On Christmas Eve, I sat down to read a book—and in doing so, managed to tear my meniscus. I didn’t realize the extent of my injury, but for weeks afterward, I joked that it was the world’s first recorded instance of reading-induced knee pain. A month later, I mentioned the pain to a chiropractor, Paul…

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Read/Watch/Listen/Follow: Content We’re Into (August 2016)

As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha,…

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Why A Healthcare Community Matters For Hospitals

What is the fastest way to educate a large group of people? You tell them all at once. Having an online healthcare community makes increasing the health literacy of people around your hospital simple. An online community is a group of people with shared interests. Participants tend to be active on social media as well…

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11 Skills All Healthcare Content Creators Need

CareContent is constantly looking for good content creators, and I recently realized that we have uncommonly high standards. Just because a person says she loves content, has a degree in writing or journalism, and comes with prior experience does not mean she will cut it on our team. Some candidates are strong in one area…

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