Is Your Healthcare Website Consistent With Your Organizational Values?
You may be striving to be a good communicator in many different aspects of your life. How well you communicate can impact your personal relationships (like if you get a second date) or your professional relationships (like if you get that promotion).
Especially important in your communication toolbox is how clearly you’re able to communicate your values to others. Our values tell people who we are, what we stand for, and what we believe in — and communicating them effectively is key.
Your healthcare website is no different.
The best communicators are able to take the values of an organization and make them visible to others. Your website can do that explicitly and implicitly — it’s not just about what you say, but how you say it.
Ever wondered how effectively your healthcare website is communicating some common organizational values? Take this quiz and find out!
Want to align your healthcare website with your organizational values? Here’s how CareContent can help.
7 Healthcare Marketing Trends To Look Out For
When building a house, you need a strong foundation. Without it, the whole structure comes tumbling down.
In marketing, this foundation is your content strategy.
Having a strong content strategy means your house isn’t going to come toppling down if there’s a storm (like a communications crisis), or if you add an addition (like filming new patient testimonials). Your strong foundation also means that you don’t have to rebuild the whole house to keep up with current trends.
But once you’ve got that strong content strategy foundation, how do you know which trends are worth investing in and what’s just a passing fad? That wood paneling might have worked in the 70s, but it may be time for a renovation.
Here are 7 healthcare marketing trends to look out for — and to stay on top of.
Staying current with healthcare marketing trends is essential. Let the team at CareContent help you get started.
What Makes An Engaging Healthcare Website Video?
A lot has changed in the last 18 months. You might find yourself going to physical stores less. You may be working from home full time. Or maybe you’ve gotten real tight with your local delivery drivers.
COVID-19 has altered the fundamental ways we go about accomplishing many different tasks. And in the process, digital marketing has become even more essential — not to mention more competitive.
If you’re producing many different types of content already, you’ve taken a step in the right direction for staying relevant and engaging to your audience. Videos might be a key part of your content strategy, but if your videos are boring, you may actually be doing more harm than good.
Why Video?
“Videos convey tone and emotion associated with your brand in a way that words cannot. You can tell your prospective audience that you’re an organization that truly cares about and listens to patients — or you can show it through curated audio and visuals.”
Nicole Pegues Riepl, Multimedia Content Designer, CareContent
In order for your video to stand out and be more than just background noise, it needs to be engaging. It needs to be interesting. It needs to be good.
Here are 3 ways to make sure your healthcare website video is worth watching.
1. Capture Audience Interest With Strong Characters And Storytelling
Take a second and think back to a book or movie that you didn’t finish. Maybe it was boring. Maybe the characters didn’t seem real or compelling. Maybe it was about a topic you just weren’t that interested in.
The same applies to the videos.
Finding The Right People For The Job
“If you’re creating a video where people are speaking, finding the right people is absolutely key. They can enhance the authenticity and attractiveness of your organization — for prospective patients and employees alike.”
Nicole Pegues Riepl, Multimedia Content Designer, CareContent
There are 7 basic story plots that can help you flesh out a video for your healthcare website. These basic story arcs are not the only ways you can tell your story, but they are the tools writers have used for thousands of years — from the Epic of Gilgamesh to the most recent plotlines on your favorite sitcom.
Here are the 4 that can best help you frame your own videos and stories.
- Overcoming the monster: Your subject has overcome a great obstacle or challenge that is threatening them or their family. This plot can be useful for framing patient testimonials where they have overcome an illness or injury.
- Voyage and return: Your subject travels somewhere new and brings new knowledge back. This can be a great story arc for providers or for resident video bios.
- The quest: Your subject sets out to acquire something or go somewhere. This is another useful plot for patient — or procedure videos — especially if a patient was able to travel to your hospital to receive care they couldn’t find elsewhere.
- Comedy: A light or humorous story with a happy ending. A comedy plot doesn’t necessarily mean that the story is “funny,” but rather that it has a lighthearted tone and a happy ending. This can be a good angle for any videos featuring children or families.
Learning more about how storytelling works is just one way you can tell better stories through the healthcare videos you produce.
2. Use Your Time Wisely
If you’ve ever been to a long meeting and thought, “This could have been an email,” then you know what having your time wasted feels like.
Don’t make your audience members feel the same way. If they’re taking time to watch your video, each and every second should add value either in the form of new information, an answered question, or simply entertainment.
To make sure your audience actually gets to that information, answer, or entertainment, you have to draw them in right away.
You only have 8 seconds to capture the attention of Gen Zers, and that number only goes down for video consumption. According to Facebook, you have 3 seconds (THREE SECONDS!) to capture a viewer’s attention — regardless of their generational status — if you want them to keep watching a video.
Whether you’re in the planning, recording, or editing stage, keep in mind how you can best fill the time frame you have. Whatever story you’re telling or service you’re selling — jump right into the important stuff and get to the point.
3. Be Real
While healthcare continues to become more consumer-oriented, patients have more choice than ever about the care they receive. This is a driving force in many changes to healthcare, but two main points stick out:
- When it comes to the patient journey, your organization is selling a service — one that patients will get cheaper, better, and more conveniently elsewhere if they can.
- While your healthcare organization may be in the business of selling, you don’t want your marketing to just be about the selling.
And since you are selling a service, your healthcare videos should be engaging and well-produced — but they should also be genuine. This is where videos can make a key difference.
Setting An Authentic Tone
“Don’t claim that your organization is one way in your video messaging, but in real life, it’s the opposite. People will either see through that or discover the truth when they use your services, and they won’t hesitate to be vocal about it as a warning to others.”
Nicole Pegues Riepl, Multimedia Content Designer, CareContent
This means using patient testimonials that capture the energy and personality of your patients. It means getting that candid B-roll of your providers doing their job to cut in between an interview. It means having conversations with your marketing team about the voice of your organization.
There are many definitions of “realness” — and your version of real might look completely different from another organization. The important thing is that you decide what that target is and orient your videos toward it.
Lights, Camera, Action
Video can be used for patient testimonials, physician introductions, virtual tours, or even to explain a procedure — and that’s just scratching the surface. A well-produced and engaging video can give your healthcare website a fresh feel while also communicating important information to your audience.
At the same time, while it can be tempting to turn everything into a video, slow down. It’s better for your time and strategy to determine what will most benefit your audience and what you can effectively produce.
Focus on the videos that will best serve your goals and your audience’s needs. Then, set out first to do both of those right.
What should an engaging video for my healthcare website actually look like? Check out some of these client videos produced by CareContent.
Quizzes Part 2: How To Make Quizzes That Actually Work For Your Content Strategy
It can feel like every day there is a new type of content you could be experimenting with. You may ask yourself, “Should my organization start a podcast? Are we missing out on connecting with Gen Z if we’re not on TikTok? Which new content tools are worth the time and investment — and which are not?”
There are so many different ways you can approach your content strategy based on the needs and scope of your organization.
But no matter what your approach is, interactive content can help give you that boost you’re looking for.
Why Invest In Interactive Content?
- Interactive content drives 100% more conversions than static content.
- 77% of marketers say interactive content has “reusable” value, resulting in repeat visitors and multiple exposures.
- 96% of quiz takers who start a BuzzFeed quiz finish it.
Sources: HubSpot, OutGrow
One type of interactive content that we love at CareContent is a quiz. It’s simple, effective, informative — and it’s fun. We love making them, and our audience loves taking them.
Here are 3 tips that will help your organization create effective quizzes.
1. Choose A Quiz Tool That Works For Your Needs
There are many quiz tools available, but finding the right one is key. You want a tool that aligns with your needs and business goals.
Some things to consider before choosing a quiz platform:
- Cost
- Available analytics
- HIPAA compliance
- Ease of use or learning curve
- Customizability and branding
- How many quizzes you can create per month
- Limits on the number of quiz submissions per month
Learn why quizzes should be a part of your content strategy with Quizzes: Part 1.
Don’t be afraid to experiment during a free trial. Make a joke quiz or two, so you can understand everything from the creation process to what submissions look like. If a quiz tool is difficult to use or its capabilities don’t match your organization’s goals, then that may not be the best platform for you.
2. Make It Personal — But Not Too Personal
If you’ve ever gotten sucked into a quiz with a title like “Tell Us Your Favorite Cheese And We’ll Tell You Your Astrological Sign,” you’re not alone. Well, maybe you are alone, but we’ve all taken a personality quiz that’s just as weirdly specific or absurd.
Social media is filled with personality quizzes, and some platforms have perfected the art. Everyone loves to learn more about themselves or test their knowledge.
One easy way to make your quizzes personal and compelling is to use the second person in your questions and use the second or first person in your quiz answers. This helps your reader feel more connected to the questions and results.
How To Use First And Second Person In Your Quiz Questions
1. The most important thing to determine BEFORE creating [your] quiz is:
a. What “success” will look like, so [I] can monitor aligning metrics
b. The purpose of [my] quiz
c. How many questions [my] quiz will have
d. What possible results a user can get
If someone on your team is particularly funny, have them write your funny quizzes. If someone on your team is in Generation Z, then it probably makes sense for them to write any quiz aimed at that audience. No one wants to be the Steve Buscemi of content strategy (“How do you do, fellow quiz takers?”).
Source: Giphy
While you’re trying to be personal, what you don’t want is for your quiz to get too personal. Don’t ask for contact information like an email address unless you’re very transparent about how that information will be used.
3. Make Your Quiz — Or The Results — Shareable
The only thing better than taking the “Tell Us Your Favorite Cheese And We’ll Tell You Your Astrological Sign” quiz is sharing the result with your friends. Because everyone needs to know that my favorite cheese is Monterey Jack and that I’m an Aquarius.
While a silly example, the motivations underpinning it are true. Human beings love sharing things with each other. Food, supplies, photos of our vacation, bad-smelling candles — we want to share experiences with those who are closest to us.
Social media thrives on this desire, and quizzes can play a starring role.
Making the results of your quiz shareable is a low-effort way for your quiz to reach more people. Create a clear call to action on your quiz thank you or results page that allows the quiz taker to share their results to the social media of their choice. This is especially effective with knowledge quizzes and personality quizzes.
User-generated content is like free marketing. With a shareable quiz, you connect with people who may not already be in your audience — all without running an advertising campaign or coming off as pushy.
Are You Ready To Incorporate A Quiz Into Your Content Strategy?
Now that you’ve learned a couple of tips and tricks about quiz writing, test your own knowledge to see what you remember!
Contact CareContent if you’re interested in building content and quizzes that work. We’d love to work with you.
Quizzes Part 1: Why Your Content Strategy Should Include Quizzes
When you hear the word “quiz,” you may have a flashback to being in school. A teacher stands behind a desk, “Pop Quiz!” is written on the board, and everyone is scrambling to reread as much of the textbook as possible.
But when it comes to marketing, incorporating quizzes into your content strategy doesn’t have to induce that same kind of panic. While a quiz was never a welcome occurrence in your high school math class, it could be just what you need to liven up your website now.
Protecting Users’ Information
If you plan to use quizzes, surveys, or forms in your healthcare organization’s content strategy, consider the kinds of information you are collecting. Some quiz services are HIPAA compliant, and some are not.
Quizzes are becoming increasingly popular and can diversify or remediate your current content. They’re interactive, shareable, insightful — and the results can provide great intel.
From lead generation to patient education, a quiz is a powerful tool. If you’re looking for fresh new content to work into your strategy, quizzes may be a good option for your organization.
Quizzes Make Complex Content Accessible — Even Interesting
Healthcare can be difficult to navigate. Medical content is often filled with jargon that can frustrate a patient. There are many ways you can make your website more accessible, and quizzes can play a key role in turning confusing information into fun-to-learn content.
Knowledge quizzes — like the name suggests — test a user’s knowledge, asking them questions about a certain topic. This could be anything from “How Much Do You Know About OCD?” to “Are You An Arthritis Expert?”
Your patients may know a lot or a little about any given topic, but no matter how they score, they have the opportunity to learn something new — and find out where to learn more — just by taking your quiz!
Learn how to make quizzes that work for your content strategy with Quizzes: Part 2.
Quizzes Help You Learn More About Your Users
The benefits of using interactive quizzes go both ways — they can be entertaining for users, but they can also open your eyes to meaningful trends and insights.
With a well-designed quiz, you can learn:
- What your users value. Use a quiz to find out what your audience cares about or even how they would prefer to access content. Are they following you on social? Do they feel like they never have enough time? Would they listen to a podcast? Knowing what they find important can guide future content production or impact the services you offer.
- Key demographic information. You can also use quizzes to collect emails or demographic information, as long as your quiz is transparent about what you’re collecting and why.
- How knowledgeable your patients are. With a knowledge quiz — like this quiz about Generation Z — you could learn how much your audience knows about a certain topic or service.
- What your audience needs from you. If you create a knowledge quiz about teen eating disorders and find a lot of users are scoring poorly, that may indicate you need to shift your marketing to better educate on that one topic.
Before you design your quiz, the most important thing to do is determine your purpose — both in terms of what you want to get out of it and what you want your audience to get out of it. This will help you craft a successful quiz that keeps your audience and goals in mind.
Quizzes Can Increase Engagement On Your Site
If you’re still not convinced that a quiz is right for you, maybe some numbers will help.
Interactive content drives 100 percent more conversions than static content. And 62 percent of marketers have incorporated interactive content into their marketing strategy already.
Interactive and engaging content can increase your time on page analytics and decrease your bounce rate. By giving users something to do, you can impact your website’s traffic in significant ways.
How Will You Measure Success?
“When creating a quiz, know how you’re going to measure success. Is it the number of people who submit the form? The number of people who make an appointment? Or is it more of a fun ‘bonus’ benefit for readers? Defining ‘success’ will help you design a quiz that actually furthers your strategic goals.”
Sammi Gassel, Lead Content Specialist, CareContent
As with any piece of content, your goals will impact what analytics you are tracking and which metrics are valuable. You can continue to use your established data analytics tools to track page views and time on page to compare pages with different forms of content — all without worrying about the view metrics in your quiz software.
Test Your Quiz Knowledge
Now that you’ve learned a little bit about the benefits of incorporating quizzes into your content strategy, test your own knowledge to see what you remember!
Do Healthcare Websites Age Like Milk Or Wine?
Whether you’re just beginning to build your healthcare website or are interested in a redesign, it is a huge part of your healthcare organization’s identity. Your website communicates your services and — just as importantly — your values.
You can look at it from a marketing, business, financial, or accessibility perspective, and the conclusion will be the same — your website is a key factor in your organization’s success.
The Healthcare Market Is Competitive
In the next few years, 42% of Millennials are expected to switch practices and physicians. With plenty of options — and plenty of healthcare websites to compare — your website has the power to speak to many potential new patients.
Source: Solutionreach
What features on your healthcare website have the longest shelf life — and which ones need to be updated more frequently?
Like A Fine Wine, They Stand The Test Of Time
At CareContent, we spend a lot of time building healthcare websites. Through research and analytics, we identify best practices to create dynamic and long-lasting content. We want your healthcare website to not just survive the test of time, but to thrive through it.
If you’re looking for features that last, here are some of the ones we’ve seen in our work that have the best potential for a long life.
Provider Directories
Your patients will always need to be able to easily access the medical professionals working within your healthcare organization. Even if the method changes — think telehealth and patient portals — being able to easily locate names, faces, phone numbers, and clinic locations will continue to be important.
For this reason, one feature on your website that will always be a good investment is your provider directory.
Provider directories connect patients with their current providers, but they can also be instrumental for new patients choosing a provider. If your provider directory is unusable, hard to locate, out of date, or nonexistent, patients may not be able to find the information they need. This is frustrating for your patients, and it can also mean a loss for your organization.
Blogs
While specific blog posts might be time sensitive, having a blog as a feature on your healthcare website gives you a place for that relevant and ever-changing information.
Your blog can share important healthcare news, health and safety information, or more personal insights into your organization’s providers — just to name a few.
Having a blog on your healthcare website creates a space for your healthcare organization to be a part of the conversation and to generate a recurring interest in your website. A blog can grow with your organization and with the changing trends, so while it’s a good, stable place to share content, it should never be stagnant.
Contact And Scheduling Information
While a good portion of a patient’s scheduling journey happens on your website, 88% of appointments are still scheduled by phone.
So, while your website may be impacting a potential patient’s desire to schedule an appointment, there’s a good chance that they pick up their phone to seal the deal.
Whether it’s a phone number, address, or an online scheduling form, be sure to make that clinic contact information accessible. And accurate. There’s nothing worse than thinking you’re calling one location only to have someone in a totally different department answer the phone.
Preventing Your Healthcare Website From Going Sour
In addition to maintaining website features that will remain evergreen, you don’t want to forget to keep up with the times. Ignoring these shifts in culture and technology can leave your website to age like milk — and quickly go sour.
Whether it’s new trends in content or the generational needs of your community, here are some things to consider when identifying the features that require more routine maintenance.
New Content
If this past year has shown us anything, it’s that the digital assets of healthcare organizations are only becoming more valuable — when done well.
If you want to diversify the kinds of content on your website, consider:
These forms of media require different talents, resources, commitments, and investments, so you’ll want to think through your organization’s goals — and capabilities — before choosing the best fit for you.
Generational Needs
Generation Z prefers to access their test results and communicate with their provider online. And you only have about 8 seconds to capture their attention — that’s not a lot. This means your content not only needs to be easy to find and easy to navigate, but it also needs to be aesthetically pleasing and visually compelling.
But this doesn’t only go one way. While you are making considerations for your younger audiences, you will also want to think about the way that older users are interacting with your digital content as well.
Almost 60% of adults aged 65 and older are now regular internet users, and that number will only continue to go up. It is short-sighted to assume that only younger audiences are using — and benefiting from — your digital content. Consider the value of user experience testing with audiences of all ages.
Website Accessibility
One thing you will want to continually be reassessing is your website’s accessibility. Your content should be usable for people with disabilities and be ADA compliant.
Because website accessibility takes into consideration the different needs of your healthcare website users and the different accessibility tools they may be using, this isn’t something that is “one and done.”
While accessibility standards will continue to evolve, here are some consistent accessibility considerations that won’t go stale:
- Images with alt text
- Videos with text captions
- High contrast color schemes
What’s Next?
Your healthcare website is a critical asset to your organization’s success. Dedicating time and resources to its development — or even redesign — can help you attract and retain patients regardless of changing digital trends.
These are just a few of the different moving parts in your website. Developing a site that works and grows with your users can be tricky — but not impossible. If you start by setting clear goals and prioritizing specific website features, your patients will thank you.
Contact CareContent if you’re interested in building a website that works. We’d love to work with you.
These Post-Pandemic Healthcare Trends Are Coming Your Way: Is Your Hospital’s Website Ready?
Crowded bars, maskless shopping, businesses operating at 100% capacity — in many parts of the country, it feels like we’re no longer in the middle of a global pandemic.
As life in the US is starting to get back to normal, one of the questions we’ve been asking is, “Are changes we made during the pandemic going to be permanent?”
It does look like there will continue to be opportunities for many employees to work from home. And if dreams come true, curbside pickup will be here to stay, too.
When it comes to healthcare, it looks like COVID-19 will change certain aspects of the industry for good.
Here are some of the predicted post-pandemic healthcare trends — and what that means for your healthcare organization’s website.
Trend #1: Promoting Telehealth Offerings
Telehealth usage skyrocketed during the pandemic. And even though usage has declined since in-person visits resumed, the vast majority (88%) of Americans want to continue telehealth after the pandemic. The Centers for Medicare & Medicaid Services has even expanded telehealth coverage, so it doesn’t look like telehealth is going away any time soon.
Patients of all ages use telehealth, but the ones who are most likely to keep using it are millennials (those born between 1981 and 1996) and Gen Zers (those born between 1995 and 2012). About 33% of millennials and 41% of Gen Zers prefer virtual visits to in-person ones — compared to just 9% of baby boomers.
What This Means For Your Website
Boost your marketing of telehealth services and focus on how to reach the audience who wants those services. Remember that when you’re marketing to this age group, you’re more likely to get results if you keep content short and sweet. Gen Zers also are known to think pragmatically and to be very busy, so drive home how practical telehealth is for them with their packed schedules.
Trend #2: Rethinking Usage Of Healthcare Services
Wasted services, like unneeded scans or unnecessarily aggressive treatments, can harm patients and are expensive. It’s estimated that overuse contributes between $75.7 billion to $101.2 billion to wasted healthcare spending in the US every year.
During COVID-19, more than 40% of US adults chose to forgo some or all of their healthcare appointments or tests, including emergencies. For some patients, this meant not receiving life-saving care. But for others, it didn’t make a difference — or even benefited them.
The amount of delayed or missed care gave medical researchers data they have never had before as well as insights that could prevent unnecessary or overly aggressive treatments, and excessive costs.
What This Means For Your Website
The trick is to draw people in ethically. Amp up marketing of essential services that people often skip, like routine physicals or vaccinations. Advertise smoking cessation programs or free mammograms that will get potential patients in the door. Make sure that you focus just as much on what’s going to most benefit your patients’ health as you do on your profits.
Trend #3: Fighting Misinformation
The internet opens the door for misinformation — and that door was blown off its hinges during the pandemic. As people spent more time online or watching TV during quarantine, they had increased access to false or misleading information.
Some of this misinformation had devastating consequences.
For example, in the 8 days following the start of the rumor that injecting oneself with disinfectant would help them fight COVID-19, reports of accidental poisonings with household disinfectants in the US increased 121% compared to the same period the year before.
What This Means For Your Website
Throughout the pandemic, healthcare providers became increasingly active in combating misinformation — often on social media. Many attained influencer and brand-like status on platforms like TikTok and YouTube. Providers who have achieved that status have major followings and a megaphone to fight misinformation about other medical topics, even when the pandemic is over.
Having a following isn’t surprising. A Pew Research Center research study found that 74% of US adults trust that their physicians care about patients’ interests all or most of the time.
Use this to your advantage. Choose a few providers to be voices of your hospital, on both social media and on the website. These providers will be seen as trusted members of your community and can help fight the spread of misinformation — throughout the rest of the pandemic and beyond.
Trend #4: Focusing On Diversity And Inclusion
Not only was 2020 the year of COVID-19, but it was also marked by racial reckonings and cries for change in the US.
The racial divide in healthcare isn’t going to change overnight. But committing your organization to improving, and truly following through, is a start. And your communication efforts should reflect that commitment.
As healthcare professionals know, COVID-19 and race are deeply intertwined, with Americans from racial and ethnic minority groups having a greater risk of getting sick and dying from COVID-19, and a lower likelihood of getting vaccinated, than white Americans.
It has become a new era of diversity and inclusion in the workplace — especially in healthcare — and it is essential to be ahead of the curve.
What This Means For Your Website
Americans in minority groups want to go to providers who look like them, and their health improves when they do.
In addition to bolstering your efforts to hire a diverse team, step up diversity in marketing. Use your organization’s providers in marketing materials rather than stock imagery and footage. If you’re planning on using testimonials, make sure that the patients who share their stories represent your entire patient population.
Listen to Modern Healthcare’s Next Up podcast episode (hosted by CareContent), “Dealing with two crises Pt. 2.”
Just remember that at the end of the day, the real way to make a difference is to make actual improvements and not give out empty promises. Marketing your organization as committed to diversity and inclusion efforts shouldn’t be a smokescreen. Make sure that your organization’s culture lives up to what you’re marketing.
And that goes for your entire website.
You provide your patients with amazing care — and your website should show just that.
Whether it means making a few quick updates or doing a complete website overhaul, keeping your online presence in line with the latest healthcare trends is essential. Let the team at CareContent help you get started.
Generation Z And Healthcare Websites: Do You Know What Gen Zers Expect?
Where to live, what career path to take, how to spend money.
Entering adulthood comes with plenty of major decisions. Add to this list where to receive healthcare — a major consideration for young adults.
Anyone born after 1996 is considered part of Generation Z, and the oldest in this group are turning 24 this year. As a result, they’re just starting to look for primary care providers, obstetricians, dermatologists, and all kinds of other healthcare providers.
That means it’s time to make sure your healthcare organization’s website stacks up.
Generation Z’s Key Characteristics
- Racially and ethnically diverse
- Well-educated
- Tech-savvy
- Progressive
This newest generation of young adults has expectations for your healthcare website. If these expectations aren’t met, you run the risk of losing their business as a patient.
Take our quiz to see if you know what Gen Zers expect from your healthcare organization’s website. Then, incorporate what you learned into your digital experience, website, and marketing strategies — all of which CareContent can help with.
How Healthcare Organizations Pivoted on Digital Strategy During COVID-19 [Webinar]
The COVID-19 pandemic is synonymous with “change.” Across the world, we’ve changed how we work and socialize, and how many rolls of toilet paper we add to our grocery lists. And in the world of healthcare content marketing, we have not been spared from change.
So, how exactly have healthcare organizations made changes to digital strategy during COVID-19?
On April 30th, I co-hosted How Healthcare Organizations Pivoted on Digital Strategy During COVID-19, a webinar with 50 participants and four digital marketing experts who shared their insight with the Chicago Content Strategy Meetup about how COVID-19 has challenged their teams to pivot, experiment, and learn new ways to reach their audiences.
Hosts
Chris Hester, Content Strategy Consultant
Jen O’Brien, Content Strategy Consultant
Kadesha Thomas Smith, Founder/CEO, CareContent
Panelists
Brande Martin |
Lisa Spengler |
Kimberly Arakelian |
Stephanie Heying Bach |
Watch: “How Healthcare Organizations Pivoted on Digital Strategy During COVID-19″
Watch below or view on YouTube.
Part 1: A Day in the Life |
Part 2: Lessons Learned |
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Part 3: Successful Tactics |
Part 4: Life After COVID-19 |
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Part 5: Content Strategists |
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