Read/Watch/Listen/Follow: Content We’re Into (August 2016)
As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world.
Here’s what we’ve been devouring lately.
Reading: Healthy Sleep Habits, Happy Child by Dr. Mark Weissbluth. His tips for getting a newborn to sleep through the night were total lifesavers with our first child. So, I am reviewing his advice for our new baby, Kelis, who was born in May.
Watching: Lots of Sesame Street. My son, Josiah, is turning 2. They have about 50 remixes of the alphabet song—not more than 1 hour of screen time, though. We try to follow American Academy of Pediatric Guidelines.
Listening to: Audio Bible. Faith is very important to me, but I don’t have time to sit and read. So Audio Bible has been great.
Following: Our competitors, for obvious reasons.
Jennifer, Content Director
Reading: Einstein’s Dreams, a series of short stories about how time might behave in different universes. For example, in one story, time stands still and people cannot move beyond their past. Each story is an allegory for human thought.
Watching: Reruns of Star Trek: Voyager (1995). Believe it or not, there’s a healthcare angle here. Hit by an energy wave, a starship is stranded in a distant sector of space, its crew facing a 75-year journey home. The ship’s physician is killed in the accident. An emergency medical hologram (EMH) is activated to take his place. This “e-doctor” soon finds himself overwhelmed, understaffed, and barely able to keep up with the crew’s medical care. Sound familiar? Star Trek always was ahead of its time. Anyway, the hologram must “go beyond his programming” and get inventive with his practice. Pretty much the theme of this century’s medicine, too.
Listening to: Affiniti, a classical-crossover group from Ireland.
Following: Selah Freedom, a Florida-based nonprofit with a residential center for women who have escaped sex trafficking. They’re working to open a second center in Chicago.
Ros, Web Content Specialist
Reading: Harry Potter and the Goblet of Fire by JK Rowling (for the 298347th time), just because I felt like it.
Watching: So You Think You Can Dance: The Next Generation, which pairs young dancers between the ages of 8 and 13 with all-star contestants from past seasons as they perform routines across different styles, from quickstep to hip hop. I watch SYTYCD every summer, and it never fails to put a smile on my face.
Listening to: “Can’t Stop The Feeling!” by Justin Timberlake, a catchy, upbeat song from the soundtrack for the upcoming DreamWorks movie Trolls. But if I’m being honest, I’m really listening to it because it’s JT, and he can do no wrong in my eyes.
Following: BuzzFeed’s coverage of Pokemon Go because the way this game has taken off in such a short amount of time (and gotten people moving and socializing in new ways) is blowing my mind.
Sammi, Web Content Specialist
Reading: “Five Days at Memorial,” an account of the days at Memorial Hospital in New Orleans, right after Hurricane Katrina. It raises very interesting ethical questions about euthanasia, following medical protocols during emergencies, and being prepared for disasters.
Watching: Mr. Robot, a drama series about an internet hacking group.
Listening to: “Next to Normal,” a Broadway musical about a woman suffering from mental illness, and how depression and illness can affect the whole family.
Following: Anyone who doesn’t play Pokemon Go.
Nicole, Multimedia Content Designer
Reading: “Pregnant Zika Victim Alerted Officials to Florida Outbreak,“ an article from The Wall Street Journal highlights the challenges US health officials face in identifying and combating a budding outbreak.
Watching: Escape to the Country, a BBC series following homebuyers on their journey to purchase a tranquil piece of the British countryside (think House Hunters for idyllic cottages).
Listening to: “Federal Emergency Declaration Issued Over Flint’s Water To End Soon.” NPR talks with Flint Mayor Karen Weaver about how state officials plan to move forward without the federal designation.
Following: Dave Pell on Twitter. He’s one of those true bloggers from back in the day (one of the first to have ever been invited to a political party’s convention in 2004), and his NextDraft newsletter highlighting current events in plain speak is awesome.
LaToya, Content Design Specialist
Reading: How Long Will I Cry?: Voices of Chicago Youth, a book from DePaul’s creative writing students. They fanned out all over the city to interview people whose lives have been changed by the bloodshed in Chicago.
Watching: Power, which features Omari Hardwick, a wealthy New York night club owner who has it all but lives a double life as a drug kingpin.
Listening to: “The Color Purple” (2015 Broadway Cast Recording). The music is a great blend of jazz, ragtime, gospel and blues, and it chronicles main character Celie’s journey into adulthood, where she discovers the power of love and life.
Following: mentalhealthdaily on Instagram, inspirational quotes and relatable emotions about mental health and the stigma behind it.
Katie, Engagement and Analytics
Reading: “Needles in the Cornfields,” a Chicago Health Magazine story that gives a face to the heroin epidemic in Illinois and breaks down what the state is (or isn’t) doing about it.
Watching: Stranger Things, an eerie, supernatural Netflix drama reminiscent of some of my favorite ’80s movies, like ET and Stand By Me.
Listening to: This American Life—Dr. Gilmer and Mr. Hyde, which features Serial’s Sarah Koenig investigating why a family doctor with no criminal history likely strangled his own father.
Following: Joakim Noah on Twitter. He may have left the Bulls recently, but Joakim’s charity work with kids and his general life perspective are refreshing.
Why A Healthcare Community Matters For Hospitals
What is the fastest way to educate a large group of people? You tell them all at once.
Having an online healthcare community makes increasing the health literacy of people around your hospital simple. An online community is a group of people with shared interests. Participants tend to be active on social media as well as topic forums, email groups, and blog post comment sections. Such a community can be an excellent tool for building relationships with your patients—as well as your patients’ friends and family—and disseminating information.
Here are 3 reasons why you should put an emphasis on bolstering your online presence.
Reason #1: This Little Thing Called Population Health.
Population health is a new model of patient care for healthcare organizations. It means focusing on health outcomes for patient populations instead of individuals. It also means focusing on preventive care instead of curative care, especially for people with chronic diseases, according to the American Hospital Association.
By building online communities for specific patient populations, you provide them with a resource that focuses on their specific issues. When you blog about a topic, you encourage others to share their stories. This can offer those new to the community hope and information.
Including visually pleasing graphics is a must. People scrolling through Twitter and Facebook will be instantly drawn to graphics that are both clean and helpful.
Reason #2: The Internet Is Here To Stay.
That means internet searches for health issues aren’t going away, either. Patients aren’t always going to save their questions and concerns for their next appointment. They want to find the information they need immediately. If they are a patient at your healthcare organization, they should be able to get that from you. That’s where having an online community can help.
These are just some of the top searches. People are out there looking for help with something. It’s the hospital’s duty to help with the health concerns. If they aren’t getting engagement from you, they’ll look elsewhere. At that point, they’re at the mercy of the internet, and we all know how much misinformation is out there.
Reason #3: You Can Provide A Ton Of Helpful Info.
An online forum can allow your medical experts to address a wide range of common concerns. Patients can be involved in discussion around the psychological, social, and emotional aspects of their condition as well.
Remember: It’s about the patient. When someone close to them is going through a tough procedure, they are looking for all the information they can get. We’ve seen firsthand how thankful patients are when their own healthcare provider is there to help.
Want to know how your healthcare organization can build an online community? Contact us for more information.