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Tag: healthcare marketing
7 Stats That Will Change How You Write Headlines
If a tree falls in a forest, does it make a sound? You’ve heard that question. And it rings true for your healthcare organization’s web…
Healthcare Web Content: 4 Reasons To Take A More Casual Tone
How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process…
Healthcare Digital Marketing In 2018: Putting Patients First
The start of a new year is a great time to take a moment and think about what we want to see happen next—not just…
Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching
It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are…
The Ultimate Brainstorm: Surprising Facts About Epilepsy
There’s a reason that some people call seizures “brainstorms.” When your brain is functioning normally, millions of tiny electrical charges travel in a pattern from…
Hiring For Your Healthcare Marketing Team: 9 Interview Questions To Ask
I have a whole new appreciation for finding the right healthcare marketing team—people who are excellent at their jobs and wonderful to be around. Yes,…
Choosing An OB: 5 Questions That Helped Me Decide
When you find out you’re pregnant, you suddenly have about a million decisions to make. When do family and friends find out? Nursing or bottle…
12 Reasons To Consider A Content Marketing Agency For Healthcare Content
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although…
5 Reasons Why Your Healthcare Website Needs Effective Landing Pages
The moment a visitor arrives at your healthcare organization’s website, you’ve got her full attention—but you could lose it very quickly if you don’t provide…