7 Simple Ways To Repurpose Your Podcast Content
Planning, preparing, recording, editing, publishing — there’s a lot involved with making a quality podcast. This medium is one of the most popular ways to take in information, and it’s continuing to grow. But if you’re clicking “publish” and then walking away, you’re missing out on opportunities to get your content in front of more users.
Repurposing your podcast content drives more traffic to your already excellent content, and it helps your users access the information they need.
Here are 7 ways to effectively repurpose your podcast content to reach a broader audience.
Let us help you repurpose your podcast content — or create other content to build your website. Contact us.
Podcasting Part 2: 10 Must-Have Team Members For Your Podcast Production Team
Over fifteen years ago, Apple offered more than 3,000 free podcasts on iTunes. Now, the medium is one of the most popular ways to consume information — and everyone wants in on the action.
Currently, there are nearly 2 million podcasts and over 47 million podcast episodes.
Source: PodcastInsights.com
However, producing a podcast is no easy feat. It requires a team that works together seamlessly.
The podcasting world is not just vast — it’s also diverse. Some podcasts release episodes every day and are backed by a large production team. Others are made in a basement and run by a couple of hardworking individuals.
CareContent produces Modern Healthcare’s Next Up, a twice-monthly podcast that empowers aspiring women healthcare leaders to reach new levels of success. We leverage our team members’ skills in order to produce engaging and inspiring content for healthcare leaders.
Whether you’re in the beginning stages of dreaming up your podcast, or you’re a little farther along, here’s who you need on your podcast production team.
If you want to start your own healthcare podcast but don’t know how, let us help!
Top 10 Take-Home Messages From Modern Healthcare’s Next Up
One of the highlights of this crazy year for me has been producing and hosting a podcast for Modern Healthcare called Next Up. It’s a twice-monthly podcast for emerging healthcare executives.
Next Up came right on time — a year in which healthcare has been on the front and center of everyone’s mind. I was able to talk to several of our nation’s healthcare leaders about diversity in healthcare leadership, how to actually lead, and of course, the impacts of the COVID-19 pandemic.
Next Up’s 3 Most Popular Episodes
- Dealing with Two Crises: COVID-19 and Civil Unrest with Dr. Carladenise Edwards
- You Said What? How Women Healthcare Leaders Can Communicate More Effectively with Dr. Joanne Conroy
- Gender Equity During COVID-19 with Dr. Rosemary Morgan
Here are 10 key takeaways from Modern Healthcare’s Next Up during 2020.
1. On the implications of lacking female representation in healthcare leadership:
“The percentage of women in the health workforce worldwide — it’s 75%. But women only make up 25% of the global health or health workforce decision-making roles or leadership roles, which is a huge discrepancy…So, if these task forces are all made up of men, what does that mean for [women’s] needs?”
–Dr. Rosemary Morgan, John Hopkins Bloomberg School of Public Health, on Next Up’s COVID-19’s Gender Gap, May 30, 2020
2. On going beyond filling the diversity grid in healthcare leadership:
“The next step is actual inclusion, where now that you’ve brought the people into the organization or you’ve given them a seat at the table, are you taking the right steps for them to be included and to actually feel included? What you need is diversity of thought and opinion, so that you can make business decisions, clinical decisions, scientific decisions, based on the knowledge that that person is bringing to the conversation.”
–Dr. Carladenise Edwards, Senior Vice President and Chief Strategy Officer of Henry Ford Health System, on Next Up’s Dealing with Two Crises, June 24, 2020
3. On the power of silence:
“Women often fill up the space, but silence can actually be very powerful, even though it may feel a little uncomfortable. If you’ve said something important, a little silence after it is okay.”
–Joanne Conroy, President and CEO of Dartmouth-Hitchcock on Next Up’s You Said What? How Women Healthcare Leaders Can Communicate More Effectively, July 11, 2020
4. On how to make sure you’re considered for a C-suite role in healthcare:
“Some people have their eyes so much on the next job, they’re not really doing the current one to its full capacity. Sometimes, it’s going outside the traditional lines of the job — offering yourself for a complex project, taking on something that no one else wants to do. Those are the things that often really have people stand out.”
–Nancy Schlichting, former CEO of Henry Ford Health System, on Next Up’s Finding Your Place in Line, July 25, 2020
5. On having what it takes to move up the ranks in healthcare:
“…Get into the trenches. Walk the floors, meet the workforce, understand what are the pressures, the concerns, the highs and lows of your clinical staff. Understand the pressures and highs and lows of your non-patient-facing workforce. And start to make some determinations on where you fit in …”
–Darci Hall, Chief Learning Officer, Providence St. Joseph Health, on Next Up’s Are You Ready to Lead a Hospital?, September 5, 2020
6. On making sure you’re always growing in your healthcare career:
“I would tell myself to be more open to opportunities as they come up…I talk about self-confidence, but I always add the additional admonition — self-confidence without arrogance. We just can’t afford to move in these positions and be arrogant in them, because how will we help others coming behind us if we’re experiencing the queen bee situation?”
–Dr. Vivian Pinn, first full-time Director of the Office of Research on Women’s Health at the National Institutes of Health, on Next Up’s What Would I Tell My 40-Year Old Self?, September 19, 2020
7. On what it takes for hospitals to be prepared for the next pandemic:
“Don’t ever try to fix the roof when there is a storm. You fix the roof when the sun is shining… You should become unbelievably familiar with all the other parts of your organization and become not only familiar, but develop relationships with the leaders and all of the other components. Because that level of trust, and that integration of relationship, is imperative during any kind of a crisis. It’s, in fact, imperative to make sure the system actually works even in normal times.”
–Michael Dowling, CEO of Northwell Health, on Next Up’s Leading Through a Pandemic, October 17, 2020
8. On what to anticipate in healthcare during the Biden-Harris administration:
“I think that this team has been not only monitoring, but preparing for more testing and tracing [of COVID-19], and a much clearer, singular message around the types of sensible public health measures that everyone can and should be taking. That’s the social distancing, the handwashing, the mask-wearing …”
–Ceci Connolly, President and CEO at Alliance of Community Health Plans, on Next Up’s How to Navigate the Murky Post-Election Waters, November 11, 2020 (Bonus Election Episode)
9. On possible solutions for obstacles rural healthcare organizations are facing:
“It’s been a continued goal of a lot of these standalone hospitals to try to find partners through some sort of merger or acquisition. A lot of times they have more resources and can offer better deals, higher salaries to doctors, specialists, nurses, even administrative staff. That goes a long way.”
–Alex Kacik, Hospital Operations Reporter for Modern Healthcare, on Next Up’s Saving Rural Health, November 11, 2020
10. On how healthcare systems can actually impact public health:
“It’s not about patients — it’s about populations, it’s about policy. We need to lean on healthcare for their power. Take something like asthma, and you have kids who are coming into the ER. If the reason they’re coming in is because of something in the apartment building that they live in, then there’s no clinical remedy to that. You have to actually change the environment. So, there is a real argument for healthcare putting low-interest loans on the street, to that property owner, so they can change out the HVAC. The hospital makes its money back on the loan, and all of a sudden, we resolve the issue that was driving the children into the ER with asthma.”
–Brian Castrucci, President and CEO of the de Beaumont Foundation, on Next Up’s COVID-19, Social Determinants Highlight Health Inequities — What Next?, November 28, 2020
Check out our latest episode with Carter Dredge, Senior Vice President and Chief Transformation Officer at SSM Health, about what aspiring leaders need to know about the role of disruption and innovation in healthcare.
At CareContent, we create and promote quality healthcare content. Let us help your organization.
Hear From The Experts: The 5 Best Podcasts To Listen To During The Coronavirus Pandemic
I’m going to steal a stat we used in a blog post about podcasts a couple of months ago:
Ten years ago, 1 in 10 people over age 12 had listened to a podcast in the previous month. By March 2019, it had jumped to 1 in 3.
Source: Edison Research
In the midst of the COVID-19 (also known as coronavirus) outbreak, the demand for podcasts has been increasing even more. For example, Acast, the largest global podcast company, reported that they now host more than 1,400 podcast episodes with the words “covid” or “corona” in the title. These episodes have been downloaded more than 27.5 million times, as of March 25, 2020.
Whether you’re in the middle of social distancing or bravely making your way to your job (thank you essential workers!), you may have started turning to podcasts as a way to get answers to your questions, relieve stress and boredom, and cope with the roller coaster of emotions you may be riding on.
Here are 5 podcasts to listen to in the midst of COVID-19.
1. Coronavirus Daily (NPR)
NPR’s Coronavirus Daily podcast covers all aspects of the impact of COVID-19 — from science and medicine to politics and economics to culture and society. Episodes feature interviews with NPR’s reporters and crews.
For this podcast, there are two main pros and cons, and they are basically the same — it just depends on what you’re looking for.
Pros:
- Episodes are only 10 minutes, so you can get your quick scoop and head-on with your day.
- With so many topics covered, you’re not limited to only health or economic news.
Cons:
- Episodes are only 10 minutes, so if you’re very interested in a topic, you’re only going to get an overview.
- Since many topics are covered, it’s not the best one if you’re really only interested in one specific one.
When: Daily, published on weekday afternoons
Approximate Length Per Episode: 10 minutes
Host: Kelly McEvers from Embedded
2. Mayo Clinic
Mayo Clinic has been publishing updates and articles about COVID-19, many of which contain podcasts. Podcasts cover medical topics, such as flattening the curve and coping with mental health challenges related to the pandemic.
Pros:
- Mayo Clinic is one of the most well-known and highly respected medical institutions in the world, so you know you are getting accurate, trustworthy information.
- All episodes are focused on the medical and health aspects of COVID-19 (not economic or political), which is great if you want to stick strictly to medicine.
Cons:
- The episodes might touch on non-medical topics briefly, but they pretty much stick to medicine — so if you want information on economics or policy, this probably isn’t the podcast for you.
Bonus: Mayo Clinic also released a special COVID-19 miniseries where medical professionals can earn continuing medical education (CME) credit. The general public can listen, but these episodes tend to be more “jargon-y.”
When: Every day or two
Approximate Length Per Episode: between 7-40 minutes
Hosts: Dr. Tom Shives and Tracy McCray
3. Coronavirus: Fact vs. Fiction (CNN)
Dr. Sanjay Gupta, Chief Medical Correspondent at CNN, discusses the latest news on Coronavirus. He covers topics that are highly consumer-focused, such as what to expect if you need to travel, what the COVID-19 test is like, and how to talk to kids about the virus.
Pros:
- This podcast looks at COVID-19 through a unique lens. He speaks with frontline healthcare workers, patients who have recovered, and people from other countries who experienced lockdowns before the US.
- Dr. Gupta answers listeners’ questions directly, so he is closely in touch with his audience.
- Dr. Gupta’s voice is reassuring. We’re not kidding. Don’t underestimate this.
Con:
- Listening to healthcare workers’ and patients’ stories is powerful but it can also be a little difficult — especially if you’re already feeling anxious.
When: Every weekday
Approximate Length Per Episode: Between 5-20 minutes
Host: Dr. Sanjay Gupta
4. Podcasts For Kids
While there isn’t one children’s podcast series devoted to the virus, several series have produced episodes geared towards young listeners. The episodes answer questions about where COVID-19 came from to how it is spread to whether it’s still safe to hug Grandma and Grandpa.
Pro:
- These episodes are directed right toward kids, so they are easy to understand.
Con:
- Since there isn’t one full series, you have to look around a little.
Suggested Episodes:
- Understanding coronavirus and how germs spread (Brains On, 34 minutes)
- Answering Kids’ Coronavirus Questions (Tumble Science Podcast for Kids, 19 minutes)
- Coronavirus For Kids, And The Science Of Soap (But Why: A Podcast for Curious Kids, 31 minutes)
Details — when, length per episode, and host — all vary based on the podcast. But these three range from about 20-30 minutes each.
5. Anxiety Slayer
Due to the fear of getting COVID-19, social distancing, and the general uncertainty surrounding the virus, anxiety is running rampant. Anxiety Slayer is a mental health podcast that provides tools, tips, and practices for staying calm.
Pros:
- The importance of taking care of mental health cannot be understated, especially during this time. And since Anxiety Slayer has been around for years (they are on Episode #489 as of March 20, 2020), you know they are experts.
- There is a combination of podcasts that do and do not mention COVID-19, so you can choose to delve into your coronavirus stress specifically or seek an escape.
- With a good mix of both guided meditations and education about anxiety relief, you can access in-the-moment solutions and also learn how to cope in the future.
Cons:
- Even though they might give you ideas for quick ways to relieve anxiety, the podcasts themselves are about 20-30 minutes. If you’re looking for a fast way to reduce anxiety, you might be better off with an app that offers 3-5 minute mindfulness exercises.
- There are only a few episodes that mention COVID-19, so this probably isn’t the one to listen to if you really want to get into the nitty-gritty of coping with coronavirus anxiety.
When: Weekly
Approximate Length Per Episode: 20-30 minutes
Hosts: Shann Vander Leek and Ananga Sivyer
Bonus!
There are plenty of fantastic COVID-19 episodes within existing podcast series (ones not solely dedicated to the virus). Here are some episodes the CareContent team recommends:
- 8 Tips To Make Working From Home Work For You (NPR, 15 minutes)
- Coronavirus: Where Are The Tests? (Science Rules! with Bill Nye, 23 minutes)
- Coronavirus Update with Anthony Fauci, MD – March 18, 2020 (JAMA Network Learning, 31 minutes)
- Coronavirus Thoughts — What a Year this Week has Been (Nutrition Matters Podcast, 32 minutes). Paige Smathers, Registered Dietitian Nutritionist, talks about self-care and nutrition during the time of coronavirus.
- Figuring Out What’s REALLY Going on With Tyler and Hannah With Comments by Celebs (US Weekly Bachelor Podcast, 42 minutes). This one is about how the stars of The Bachelor are coping with quarantine (and even a COVID-19 diagnosis!). Sorry. Can’t resist.
Finding The Right Podcast
These are only a handful of the podcasts/episodes devoted to COVID-19. Find the one that you like best, but remember to do a little research first and make sure that a podcast that provides medical or scientific information is trustworthy. Look for podcasts from reputable medical organizations or ones that interview people from those organizations (e.g., Centers for Disease Control and Prevention, National Institutes of Health).
And whether you listen to a podcast or continue watching a show where people get engaged having never seen one another in person, take care of yourself during this time.
Do you want us to put together a list of podcasts that your audience would like? Let us know!
Podcasts Are On The Rise And Healthcare Organizations Should Take Notice
Solomon was right. There really is nothing new under the sun. Back in the 1930s, families spent time together by sitting around this cool new thingamajig called a radio listening to comedians, news, even soap operas.
Then, technology advanced to televisions, computers, and now tablets and smartphones. But our love affair with listening has come full circle. Except today, it isn’t called radio. It’s called podcasts.
Podcasts have taken off over the last 10+ years. Hospitals, patient medical foundations, professional medical associations, and healthcare organizations should take notice.
Ten years ago, 1 in 10 people over age 12 had listened to a podcast in the previous month. Today, it’s 1 in 3.
Source: Edison Research
Podcasts are the digital medium of choice for young professionals.
Source: Edison Research
Here are 4 reasons why a podcast might be the best tool for your hospital or medical foundation or professional association.
1. You have a niche audience or can speak to a niche interest.
If your podcast focuses on being general interest, you’re jumping in a wider pool of competition. Don’t be afraid to get laser-sharp with your target audience or topic area.
For example, my favorite podcast is called Kingdom-Driven Entrepreneur. It’s a podcast for Christian business owners who prioritize family and pursue business growth based on faith rather than working everyone to death. Super niche, I get it. Not everyone’s cup of tea, but it speaks to me directly, and I never miss an episode.
Rebecca Steurer, our VP of Client Strategy, is addicted to a podcast about Keto. She’ll literally listen to the whole hour-long episode. That’s because it’s speaking to something that’s relevant every time she eats.
Here’s something to think about:
- Who are the cliques within your larger audience? I’m talking about those folks who’d probably walk off together to do their own huddle while ignoring the larger group.
- What’s a pain point that your organization can speak to for these groups? I mean some challenge they are working to overcome every day.
This would mean targeting not just consumers, for example, but people who have a chronic condition while working full time. Not just physicians, but early-career physicians who are struggling with work-life balance and burnout.
2. You have experts with amazing personalities.
They’re funny, interesting, or super direct — and people love it. If you have experts with compelling personalities, your target audience needs to know them. And podcasts are an excellent introduction because ideally, your podcast episodes are conversations with these unique people. That will drive more people to your organization more than shiny awards or bragging on your gee-whiz offerings.
3. You’re targeting busy people.
Parents. Professionals. Pretty much anyone breathing is multi-tasking. I’m convinced that’s why podcasts have blowuptuated. They allow you to consume huge chunks of information while doing other things — driving, cooking, or those tedious tasks that require effort but not brainpower (like folding laundry or organizing papers).
Podcasts are the content format for people who need to be productive and still receive the insight, information, or instruction you have to offer.
4. You don’t have a huge budget.
Podcasts take the least amount of resources compared to other content marketing formats. Yes, there’s an investment in getting set up with a location and sound equipment. The heaviest lift is probably scheduling interviews. But after that, it’s recording a conversation or sharing thoughts and editing. The time, money, and effort to produce a podcast is far less than a written blog or video. You could literally start a podcast in the next two hours right now if you have a good voice recorder.
If podcasts sound like a content marketing format your hospital, medical foundation, or medical association would like to explore, reach out to me via email. I’ll share the steps to develop a podcast strategy and produce the first episode.
Read/Watch/Listen/Follow: Content We’re Into (February 2017)
As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world.
Here’s what we’ve been devouring lately.
Jennifer, Content Director
Reading: A Star Trek “Section 31” novel called Cloak. Very mysterious stuff. Trekkies will know.
Watching: Who Are You, Really? The Puzzle of Personality, by Brian Little. A TEDTalk from a psychologist on what personality is—and how to transcend it when you need to.
Listening to: Billy Joel’s Greatest Hits. Vintage delight.
Following: Myths and Legends, a podcast about folklore from around the world. Dragons, wizards, knights, and more—fascinating stuff.
Ros, Web Content Specialist
Reading: “The Last Unknown Man,” a longform piece from the New Republic about a man who appears one day outside a Burger King in Georgia with no idea who he is…and it turns out that no one else knows his identity, either.
Watching: Superstore, a sitcom that follows a group of truly quirky employees as they navigate their careers at a Wal-Mart-esque store called Cloud 9.
Listening to: Justin Timberlake <3
Following: Politics. Sigh.
Sammi, Web Content Specialist
Reading: The Little Prince—a classic children’s book that I’ve never read. One of my best friends stayed with me over the holidays, and it’s his favorite book, so he gave it to me as a thank you for hospitality. I’m only halfway through it, but I like it so far. It reminds you of the importance of imagination and creativity.
Watching: Homeland. I re-watched the whole series in a little more than a month (yes, I need a life). It’s such a great show.
Listening to: Anything happy and upbeat. It’s a grim time of the year, so I need a little energy boost. And music’s the best way to do that.
Following: The hearings for who will be on the President’s cabinet. The people he picks will directly impact health and education, so I want a heads-up of what’s to come.
LaToya, Content Design Specialist
Reading: 100 Little Things About Pregnancy, Birth, And Being A First-Time Mom by Adriel Booker. She talks about her journey in becoming a first-time mom, from breastfeeding to post-partum recovery.
Watching: Moonlight—a moving story that follows a bullied young boy as he struggles with his identity. The story follows him from childhood to adulthood as he faces adversity and overcomes through the relationships that he develops along the way. It’s a very moving and emotional film.
Listening to: I have been listening to a lot of gospel music lately, artists such as Tasha Cobbs and Travis Greene.
Following: @frobabies on instagram. Frobabies is a clothing line, but they also post daily pictures of cute little babies and toddlers. Cutie overload.
Katie, Engagement and Analytics
Reading: I just started Hillbilly Elegy by J.D. Vance. The memoirist is only 31 years old, but he grew up in Appalachia, and wrote this book to offer insight into what’s happening in the U.S. Politicians on both sides reference this book for explaining “what it all means”—how Trump won and why a sizable section of white America feels left behind.
Watching: The Parent Trap—the original, 1961 version. I watched this movie all the time as a kid, and now it’s on Netflix. Eight-year-old me is so psyched right now.
Listening to: A Spotify playlist I made of songs that calm me down. It’s been in heavy rotation lately.
Following: All of the rogue government Twitter accounts that have popped up when the President tried to silence the main accounts—from @RogueNASA and @AltNPS to @RoguePOTUSstaff and @Alt_CDC. This is a shining example of why social media fascinates me.
