What’s Your Social Media Style?
Social media style is like fashion style — everyone has one. You may have a few statement pieces, or maybe you’re a thrift shop queen. You might know your signature colors, or maybe you’re just making it up as you go along.
When it comes to the actual clothes you wear, knowing your personal style can help you choose the outfits that make you feel your best.
Social media style is no different — figuring out what your style is can help your digital presence look its best, too. With the right tools (clothes) and approach (how you put your outfit together), your social media style can help you achieve your business goals.
Is your social media presence trendy? Vintage? Business Casual? Artsy?
Take this quiz to find out!
Think we’d make a great team? Then shoot us a message, and let’s chat!
Quizzes Part 2: How To Make Quizzes That Actually Work For Your Content Strategy
It can feel like every day there is a new type of content you could be experimenting with. You may ask yourself, “Should my organization start a podcast? Are we missing out on connecting with Gen Z if we’re not on TikTok? Which new content tools are worth the time and investment — and which are not?”
There are so many different ways you can approach your content strategy based on the needs and scope of your organization.
But no matter what your approach is, interactive content can help give you that boost you’re looking for.
Why Invest In Interactive Content?
- Interactive content drives 100% more conversions than static content.
- 77% of marketers say interactive content has “reusable” value, resulting in repeat visitors and multiple exposures.
- 96% of quiz takers who start a BuzzFeed quiz finish it.
Sources: HubSpot, OutGrow
One type of interactive content that we love at CareContent is a quiz. It’s simple, effective, informative — and it’s fun. We love making them, and our audience loves taking them.
Here are 3 tips that will help your organization create effective quizzes.
1. Choose A Quiz Tool That Works For Your Needs
There are many quiz tools available, but finding the right one is key. You want a tool that aligns with your needs and business goals.
Some things to consider before choosing a quiz platform:
- Cost
- Available analytics
- HIPAA compliance
- Ease of use or learning curve
- Customizability and branding
- How many quizzes you can create per month
- Limits on the number of quiz submissions per month
Learn why quizzes should be a part of your content strategy with Quizzes: Part 1.
Don’t be afraid to experiment during a free trial. Make a joke quiz or two, so you can understand everything from the creation process to what submissions look like. If a quiz tool is difficult to use or its capabilities don’t match your organization’s goals, then that may not be the best platform for you.
2. Make It Personal — But Not Too Personal
If you’ve ever gotten sucked into a quiz with a title like “Tell Us Your Favorite Cheese And We’ll Tell You Your Astrological Sign,” you’re not alone. Well, maybe you are alone, but we’ve all taken a personality quiz that’s just as weirdly specific or absurd.
Social media is filled with personality quizzes, and some platforms have perfected the art. Everyone loves to learn more about themselves or test their knowledge.
One easy way to make your quizzes personal and compelling is to use the second person in your questions and use the second or first person in your quiz answers. This helps your reader feel more connected to the questions and results.
How To Use First And Second Person In Your Quiz Questions
1. The most important thing to determine BEFORE creating [your] quiz is:
a. What “success” will look like, so [I] can monitor aligning metrics
b. The purpose of [my] quiz
c. How many questions [my] quiz will have
d. What possible results a user can get
If someone on your team is particularly funny, have them write your funny quizzes. If someone on your team is in Generation Z, then it probably makes sense for them to write any quiz aimed at that audience. No one wants to be the Steve Buscemi of content strategy (“How do you do, fellow quiz takers?”).
Source: Giphy
While you’re trying to be personal, what you don’t want is for your quiz to get too personal. Don’t ask for contact information like an email address unless you’re very transparent about how that information will be used.
3. Make Your Quiz — Or The Results — Shareable
The only thing better than taking the “Tell Us Your Favorite Cheese And We’ll Tell You Your Astrological Sign” quiz is sharing the result with your friends. Because everyone needs to know that my favorite cheese is Monterey Jack and that I’m an Aquarius.
While a silly example, the motivations underpinning it are true. Human beings love sharing things with each other. Food, supplies, photos of our vacation, bad-smelling candles — we want to share experiences with those who are closest to us.
Social media thrives on this desire, and quizzes can play a starring role.
Making the results of your quiz shareable is a low-effort way for your quiz to reach more people. Create a clear call to action on your quiz thank you or results page that allows the quiz taker to share their results to the social media of their choice. This is especially effective with knowledge quizzes and personality quizzes.
User-generated content is like free marketing. With a shareable quiz, you connect with people who may not already be in your audience — all without running an advertising campaign or coming off as pushy.
Are You Ready To Incorporate A Quiz Into Your Content Strategy?
Now that you’ve learned a couple of tips and tricks about quiz writing, test your own knowledge to see what you remember!
Contact CareContent if you’re interested in building content and quizzes that work. We’d love to work with you.
Quizzes Part 1: Why Your Content Strategy Should Include Quizzes
When you hear the word “quiz,” you may have a flashback to being in school. A teacher stands behind a desk, “Pop Quiz!” is written on the board, and everyone is scrambling to reread as much of the textbook as possible.
But when it comes to marketing, incorporating quizzes into your content strategy doesn’t have to induce that same kind of panic. While a quiz was never a welcome occurrence in your high school math class, it could be just what you need to liven up your website now.
Protecting Users’ Information
If you plan to use quizzes, surveys, or forms in your healthcare organization’s content strategy, consider the kinds of information you are collecting. Some quiz services are HIPAA compliant, and some are not.
Quizzes are becoming increasingly popular and can diversify or remediate your current content. They’re interactive, shareable, insightful — and the results can provide great intel.
From lead generation to patient education, a quiz is a powerful tool. If you’re looking for fresh new content to work into your strategy, quizzes may be a good option for your organization.
Quizzes Make Complex Content Accessible — Even Interesting
Healthcare can be difficult to navigate. Medical content is often filled with jargon that can frustrate a patient. There are many ways you can make your website more accessible, and quizzes can play a key role in turning confusing information into fun-to-learn content.
Knowledge quizzes — like the name suggests — test a user’s knowledge, asking them questions about a certain topic. This could be anything from “How Much Do You Know About OCD?” to “Are You An Arthritis Expert?”
Your patients may know a lot or a little about any given topic, but no matter how they score, they have the opportunity to learn something new — and find out where to learn more — just by taking your quiz!
Learn how to make quizzes that work for your content strategy with Quizzes: Part 2.
Quizzes Help You Learn More About Your Users
The benefits of using interactive quizzes go both ways — they can be entertaining for users, but they can also open your eyes to meaningful trends and insights.
With a well-designed quiz, you can learn:
- What your users value. Use a quiz to find out what your audience cares about or even how they would prefer to access content. Are they following you on social? Do they feel like they never have enough time? Would they listen to a podcast? Knowing what they find important can guide future content production or impact the services you offer.
- Key demographic information. You can also use quizzes to collect emails or demographic information, as long as your quiz is transparent about what you’re collecting and why.
- How knowledgeable your patients are. With a knowledge quiz — like this quiz about Generation Z — you could learn how much your audience knows about a certain topic or service.
- What your audience needs from you. If you create a knowledge quiz about teen eating disorders and find a lot of users are scoring poorly, that may indicate you need to shift your marketing to better educate on that one topic.
Before you design your quiz, the most important thing to do is determine your purpose — both in terms of what you want to get out of it and what you want your audience to get out of it. This will help you craft a successful quiz that keeps your audience and goals in mind.
Quizzes Can Increase Engagement On Your Site
If you’re still not convinced that a quiz is right for you, maybe some numbers will help.
Interactive content drives 100 percent more conversions than static content. And 62 percent of marketers have incorporated interactive content into their marketing strategy already.
Interactive and engaging content can increase your time on page analytics and decrease your bounce rate. By giving users something to do, you can impact your website’s traffic in significant ways.
How Will You Measure Success?
“When creating a quiz, know how you’re going to measure success. Is it the number of people who submit the form? The number of people who make an appointment? Or is it more of a fun ‘bonus’ benefit for readers? Defining ‘success’ will help you design a quiz that actually furthers your strategic goals.”
Sammi Gassel, Lead Content Specialist, CareContent
As with any piece of content, your goals will impact what analytics you are tracking and which metrics are valuable. You can continue to use your established data analytics tools to track page views and time on page to compare pages with different forms of content — all without worrying about the view metrics in your quiz software.
Test Your Quiz Knowledge
Now that you’ve learned a little bit about the benefits of incorporating quizzes into your content strategy, test your own knowledge to see what you remember!
