How Healthcare Organizations Pivoted on Digital Strategy During COVID-19 [Webinar]

The COVID-19 pandemic is synonymous with “change.” Across the world, we’ve changed how we work and socialize, and how many rolls of toilet paper we add to our grocery lists. And in the world of healthcare content marketing, we have not been spared from change.

So, how exactly have healthcare organizations made changes to digital strategy during COVID-19?

On April 30th, I co-hosted How Healthcare Organizations Pivoted on Digital Strategy During COVID-19, a webinar with 50 participants and four digital marketing experts who shared their insight with the Chicago Content Strategy Meetup about how COVID-19 has challenged their teams to pivot, experiment, and learn new ways to reach their audiences.

Hosts

Chris Hester, Content Strategy Consultant

Jen O’Brien, Content Strategy Consultant

Kadesha Thomas Smith, Founder/CEO, CareContent

Panelists

Brande Martin Director of Digital Publishing American Medical Association	Lisa Spengler Assistant Director of Digital Strategy University of Chicago Medicine
Kimberly Arakelian Director of Digital Content & Creative Alzheimer’s Association	Stephanie Heying Bach Director of UX Medullan

Watch: “How Healthcare Organizations Pivoted on Digital Strategy During COVID-19″

Watch below or view on YouTube.

Is your healthcare organization looking for help with content strategy after COVID-19? Contact us to set up an intro call and learn more.