The COVID-19 pandemic is synonymous with “change.” Across the world, we’ve changed how we work and socialize, and how many rolls of toilet paper we add to our grocery lists. And in the world of healthcare content marketing, we have not been spared from change.
So, how exactly have healthcare organizations made changes to digital strategy during COVID-19?
On April 30th, I co-hosted How Healthcare Organizations Pivoted on Digital Strategy During COVID-19, a webinar with 50 participants and four digital marketing experts who shared their insight with the Chicago Content Strategy Meetup about how COVID-19 has challenged their teams to pivot, experiment, and learn new ways to reach their audiences.
Hosts
Chris Hester, Content Strategy Consultant
Jen O’Brien, Content Strategy Consultant
Kadesha Thomas Smith, Founder/CEO, CareContent
Panelists
![]() Brande Martin |
![]() Lisa Spengler |
![]() Kimberly Arakelian |
![]() Stephanie Heying Bach |
Watch: “How Healthcare Organizations Pivoted on Digital Strategy During COVID-19″
Watch below or view on YouTube.
Part 1: A Day in the Life |
Part 2: Lessons Learned |
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Part 3: Successful Tactics |
Part 4: Life After COVID-19 |
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Part 5: Content Strategists |
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