Archive | Content Creation

Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching

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It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]

Health Acronyms: The Shorter The Better?

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It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some […]

A Harry Potter Pregnancy: 8 Spells We Wish J.K. Rowling Would Invent

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Source: Adobe Stock   I am not a Harry Potter fan. I am a Harry Potter maniac. When I got to choose a college graduation trip, I chose the Harry Potter theme park in Orlando, even though my sister chose a Mediterranean cruise. When I planned my sister’s bachelorette party, it was Harry Potter themed—and […]

Medical Advances And Trends: Looking Back On 2016

Samantha Gassel, CareContent

Can you believe that another year has come and gone? 2017 is solidly here. But let’s take a look at some of the health and medicine advances and innovations we saw in 2016: Immunotherapy Immunotherapy—a type of therapy that boosts your body’s immune system to fight cancer—has been hailed by the American Society of Clinical […]

Read/Watch/Listen/Follow: Content We’re Into (September 2016)

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As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha, […]

Vetting CMS Vendors At SHSMD? Start With Content First

Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new site. This situation isn’t anything new. I’m at SHSMD this week, and I’ve already talked with several healthcare marketing leaders who are looking for a new content management system. “We’ll […]

Read/Watch/Listen/Follow: Content We’re Into (August 2016)

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As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha, […]

12 Reasons To Consider A Content Marketing Agency For Healthcare Content

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You’ll often hear of  content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]

The 12 Moving Parts Of Healthcare Content Marketing

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All you need for successful healthcare content marketing is some copy and an image, right? Wrong. Here’s the reality: Your team will need to master at least 10 additional skills in order to make sure your content marketing efforts are effectively drawing in patients. Here are the 12 skills of content marketing you need if […]