Kadesha Thomas Smith, CareContent

Healthcare Web Content: 4 Reasons To Take A More Casual Tone

How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in…

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Kadesha Thomas Smith, CareContent

Healthcare Digital Marketing In 2018: Putting Patients First

The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing…

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Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching

It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are…

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Health Acronyms: The Shorter The Better?

It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some…

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A Harry Potter Pregnancy: 8 Spells We Wish J.K. Rowling Would Invent

Source: Adobe Stock   I am not a Harry Potter fan. I am a Harry Potter maniac. When I got to choose a college graduation trip, I chose the Harry Potter theme park in Orlando, even though my sister chose a Mediterranean cruise. When I planned my sister’s bachelorette party, it was Harry Potter themed—and…

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