Archive | Content Management

Health Acronyms: The Shorter The Better?

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It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some […]

Vetting CMS Vendors At SHSMD? Start With Content First

Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new site. This situation isn’t anything new. I’m at SHSMD this week, and I’ve already talked with several healthcare marketing leaders who are looking for a new content management system. “We’ll […]

Read/Watch/Listen/Follow: Content We’re Into (August 2016)

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As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha, […]

12 Reasons To Consider A Content Marketing Agency For Healthcare Content

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You’ll often hear of  content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]

Why Healthcare Organizations Should Add Google+ to their Social Media Mix

If you’re diligently updating Facebook and Twitter, you may feel like your healthcare organization’s social media is under control. But, if you’re not updating Google+, you’re missing out on a social-search powerhouse. Google+ may not seem as popular as Facebook, which has more than 1 billion monthly users, but the social network still boasts 300 million […]

Welcome: Healthcare Marketing Pain Relief

Welcome to the CareContent blog. Let’s first pull back the curtain on a primary challenge most healthcare marketing teams and website managers are facing right now.