It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some […]
Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new site. This situation isn’t anything new. I’m at SHSMD this week, and I’ve already talked with several healthcare marketing leaders who are looking for a new content management system. “We’ll […]
As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha, […]
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]
If you’re diligently updating Facebook and Twitter, you may feel like your healthcare organization’s social media is under control. But, if you’re not updating Google+, you’re missing out on a social-search powerhouse. Google+ may not seem as popular as Facebook, which has more than 1 billion monthly users, but the social network still boasts 300 million […]
If your team or your web vendor is doing a standalone e-newsletter for your healthcare organization, make them stop. Standalone e-newsletters are a lot of work for little return. Here’s a better option.
The 2013 Greystone Healthcare Internet Conference (HCIC) challenged the healthcare marketing industry to ask this simple, but game-changing question.
It’s amazing how many healthcare blogs and microsites go live with no input from patients. Here are 7 steps to get patient feedback on your new site.
We asked 40 healthcare marketers about their challenges with web content. Here’s the good, the bad and the ugly.
Welcome to the CareContent blog. Let’s first pull back the curtain on a primary challenge most healthcare marketing teams and website managers are facing right now.