Archive | Content Strategy

Healthcare Web Content: 4 Reasons To Take A More Casual Tone


How you communicate is just as important as what you communicate—especially in healthcare. Voice and tone are so often overlooked during the content creation process for healthcare web content, but they are key in distinguishing your brand and truly impacting your target audiences. Maybe that’s why poor health literacy is such a huge issue in […]

Social Media For Healthcare Marketing: Snaps, Pins, And Shares, Oh My!

Samantha Gassel, CareContent

If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in order to further their brand recognition and boost their marketing efforts. But […]

Successful Content Marketing Starts With A Solid Content Strategy


Today on the CareContent blog, we have a guest post by Rebecca Steurer. Rebecca is the founder of ContentRS and the co-founder of Content Academy, both of which focus on helping organizations understand and implement successful content strategy and content marketing practices. Here’s what she has to say about the relationship between these two key […]

Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching


It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]

Health Acronyms: The Shorter The Better?


It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some […]

3 Healthcare Books That Changed The Way I Think About Modern Medicine

Ros Lederman, CareContent

I am a voracious reader. I read books like I’ll starve to death if I don’t consume the stories within. On a good week, I’ll make my way through a few hundred pages, reading for a bit each day while I drink my morning coffee and again at night before I go to sleep. I […]

Vetting CMS Vendors At SHSMD? Start With Content First

Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new site. This situation isn’t anything new. I’m at SHSMD this week, and I’ve already talked with several healthcare marketing leaders who are looking for a new content management system. “We’ll […]

Read/Watch/Listen/Follow: Content We’re Into (August 2016)


As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha, […]

Why A Healthcare Community Matters For Hospitals


What is the fastest way to educate a large group of people? You tell them all at once. Having an online healthcare community makes increasing the health literacy of people around your hospital simple. An online community is a group of people with shared interests. Participants tend to be active on social media as well […]

12 Reasons To Consider A Content Marketing Agency For Healthcare Content


You’ll often hear of  content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]