Archive | Team Drama Management

Emoji Outreach: How To Touch A Millennial Employee’s Heart <3

Jennifer Martin, CareContent

Start texting with a Millennial, and you’ll quickly find your conversation peppered with goofy faces, unicorns, flying pizzas, and even an occasional pile of poo. The visual fusillade is hard to escape. Emojis have plastered the globe, and that’s a direct result of the digital revolution: More than 85% of Millennials own a smartphone, Nielsen […]

Read/Watch/Listen/Follow: Content We’re Into (August 2016)

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As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha, […]

11 Skills All Healthcare Content Creators Need

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CareContent is constantly looking for good content creators, and I recently realized that we have uncommonly high standards. Just because a person says she loves content, has a degree in writing or journalism, and comes with prior experience does not mean she will cut it on our team. Some candidates are strong in one area […]

The New Healthcare Marketing Team: Your SEO Genius

Search engine optimization (SEO) seems like one of those elements of digital marketing that many healthcare marketers are only vaguely familiar with. But, SEO is not something that healthcare organizations can dismiss. Patients are depending on search engines for healthcare decisions.

The New Healthcare Marketing Team: Hire a Content Strategist

In our series on the new healthcare marketing team, we’re highlighting the specialists that healthcare organizations need to be effective on the web. This week, meet your new colleague: the content strategist.

The New Healthcare Marketing Team: Death of the Generalist

If healthcare organizations really want to be effective at engaging patients online, they have to stop building teams of generalists. It’s time to start bringing in specialists, people who say—with no apologies—I do this, not that.