Start texting with a Millennial, and you’ll quickly find your conversation peppered with goofy faces, unicorns, flying pizzas, and even an occasional pile of poo. The visual fusillade is hard to escape. Emojis have plastered the globe, and that’s a direct result of the digital revolution: More than 85% of Millennials own a smartphone, Nielsen […]
As content creators, we’re constantly on the hunt for interesting and inspiring stories from wherever we can find them—the internet, a podcast, television. This enables us not only to keep up with but to lead relevant conversations on the people, events, and discoveries that are impacting our world. Here’s what we’ve been devouring lately. Kadesha, […]
CareContent is constantly looking for good content creators, and I recently realized that we have uncommonly high standards. Just because a person says she loves content, has a degree in writing or journalism, and comes with prior experience does not mean she will cut it on our team. Some candidates are strong in one area […]
Search engine optimization (SEO) seems like one of those elements of digital marketing that many healthcare marketers are only vaguely familiar with. But, SEO is not something that healthcare organizations can dismiss. Patients are depending on search engines for healthcare decisions.
In our series on the new healthcare marketing team, we’re highlighting the specialists that healthcare organizations need to be effective on the web. This week, meet your new colleague: the content strategist.
If healthcare organizations really want to be effective at engaging patients online, they have to stop building teams of generalists. It’s time to start bringing in specialists, people who say—with no apologies—I do this, not that.
Here are 4 other healthcare providers—aside from busy, unresponsive physicians—who love your patients and deserve a little love from marketing.
For those of us who are the verge of brilliance or breakdown, here’s a small compilation of some of my most inspirational quotes.
Here’s the second installment of our blog post on what healthcare marketing can learn from tech startups.
Here are 6 ways physicians can stop sabotaging successful marketing and help prospects convert to patients.