Content First: 9 Signs It’s Time To Redo Your Healthcare Website

Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the…

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Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching

It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are…

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Health Acronyms: The Shorter The Better?

It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some…

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Healthcare Content Marketing: How Much Should It Cost?

It all starts the same way: Your healthcare organization needs to reach a certain audience online. Maybe you’ve been producing healthcare content for years, and now you have so much that you don’t know what to do with it. Or maybe you’ve just realized that content is your ticket to engagement, and you’re just getting…

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Hiring For Your Healthcare Marketing Team: 9 Interview Questions To Ask

I have a whole new appreciation for finding the right healthcare marketing team—people who are excellent at their jobs and wonderful to be around. Yes, I’ve had the flip side, and it wasn’t pretty. Having the wrong person in a key role can make you hate a job that you actually love. It’s draining and…

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