Vetting CMS Vendors At SHSMD? Start With Content First

Your healthcare marketing team has finally decided that the bandages holding together your organization’s clunky flagship website are getting weak. It’s time for a new site. This situation isn’t anything new. I’m at SHSMD this week, and I’ve already talked with several healthcare marketing leaders who are looking for a new content management system. “We’ll…

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Why A Healthcare Community Matters For Hospitals

What is the fastest way to educate a large group of people? You tell them all at once. Having an online healthcare community makes increasing the health literacy of people around your hospital simple. An online community is a group of people with shared interests. Participants tend to be active on social media as well…

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5 Viral Content Marketing Tips Buzzfeed Can Teach Healthcare

If you’ve ever found yourself mindlessly scrolling through listicles like “17 Dogs Who Cannot Handle This Weather” or “30 Corn-Based Recipes You Need To Try This Summer,” you know firsthand the power of BuzzFeed to draw people to the site. What you may not be aware of is that much of this content gets tens…

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So, You Want To Try Brand Journalism?

Before your move toward brand journalism. Ask yourself these 11 questions…

5 Reasons Why Your Healthcare Website Needs Effective Landing Pages

The moment a visitor arrives at your healthcare organization’s website, you’ve got her full attention—but you could lose it very quickly if you don’t provide what she’s looking for. Plus, she’s probably doing several other tasks while perusing your site. You don’t have much time, and you only get one first impression. Unfortunately, when most…

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