Rules Of Thumb About Facebook Graphics

Get a great start on Facebook visual marketing with a few simple image guidelines.

The New Healthcare Marketing Team: Your SEO Genius

Search engine optimization (SEO) seems like one of those elements of digital marketing that many healthcare marketers are only vaguely familiar with. But, SEO is not something that healthcare organizations can dismiss. Patients are depending on search engines for healthcare decisions.

Who Should Be the Voice of Your Healthcare Blog: 5 Clinician Characteristics

As healthcare organizations look to highlight other experts, its important that these experts have certain characteristics that will make their participation in the blog successful—or at least less of a headache.

The New Healthcare Marketing Team: Hire a Content Strategist

In our series on the new healthcare marketing team, we’re highlighting the specialists that healthcare organizations need to be effective on the web. This week, meet your new colleague: the content strategist.

6 Clinicians To Include in Healthcare Marketing Content (Besides Doctors)

Here are 4 other healthcare providers—aside from busy, unresponsive physicians—who love your patients and deserve a little love from marketing.