A strategy is a plan for how to leverage digital platforms and technology to connect with target audiences and hit organizational goals.
You probably wouldn’t hire a contractor to build you a house without showing you a blueprint. And you certainly wouldn’t hire one who hands you a sketch on the back of a fast food napkin.
Strategy is the blueprint for your web presence. It is the first step to help your healthcare organization define its target audiences, key messages, and calls to action. Without a well-researched and robust strategy, you can’t fully meet your organization’s goals — and a web presence built without a strategy is honestly a waste of money.
Long story short: Strategy is mission-critical, not an afterthought.
Strategy With CareContent
Inbound Content Marketing Strategy
Website Content Strategy
Outbound Digital Marketing (Distribution) Strategy
Case Study: International Psoriasis Council
Purged 50% of pages because of underperformance
Migrated to a new, more flexible content management system
Saved time and freelancer budget by abbreviating and revising long-form reports
Identified content needs for a new, younger audience of prospective members
Think of our strategists as personal trainers as opposed to order-takers. Order-takers simply give you what you want — trainers help you reach a goal.