Be the Go-To Resource for Health and Medical News
You remember how previous generations made sure to check the newspaper everyday? What if your organization had a site that inspired the same urgency? That’s what brand journalism is.
A brand journalism site is your healthcare organization’s online newsroom, offering expert insights and useful information on the more relevant healthcare and medical topics.
Unlike newspapers, a healthcare brand journalism site should only cover topics that match the organization’s goals and strategic content priorities. The goal is to build a relationship with current patients and those who may become patients in the future.
Top 4 Reasons To Embrace Brand Journalism
- When patients think of healthcare experts, you want them to think of your brand
- Your organization is full of stories about awesome people doing awesome things. Why wait for the media to notice?
- You want to be known as a thought leader, offering useful, credible information to counter all the myths floating around.
- Your healthcare organization has a ton of content—press releases, brochures, print newsletters. The brand journalism site could be a place to reign in and repurpose existing content.
What We Do
Content strategy: We’ll create or follow your healthcare organization’s content strategy or digital marketing strategy to establish success metrics, a content calendar, and a workflow for the brand journalism site.
Content creation: This is by far the hardest part of brand journalism—creating enough content to post at least daily. Without a dedicated team, this will become a rat race. Our team can develop topics, interview your clinicians, and create the right format—maybe it’s a feature article, an infographic or a radio-style audio interview.
Content promotion: We’ll develop an intense promotion plan—with lots of tricks and tools—to ensure that your content gets out there and draws engagement.
Content analytics: We’ll deliver a regular report of how the content is performing and constant ideas for improvement.