Microsites Deep Dive Into a Specific Topic for a Specific Audience
Some healthcare topics need more than just a few web pages. If these topics are part of your organization’s strategic goals, then a microsite may be the ideal space for patients to get their questions answered.
A microsite is a spin-off of your main website, dedicated to a single topic, targeting a very specific patient audience—like a microsite for transplant recipients.
The microsite can offer 101 basics and go on to cover more advanced information. At its best, a microsite can improve the interactions your patients have with your healthcare organization’s clinicians. If patients get the general information first, they can spend their clinician face-time asking more personal questions.
5 Ways to make a microsite useful for patientsLet’s say the microsite is dedicated to a particular chronic condition. You can…
- House downloadable toolkits for patients, like checklists or a patient guides
- Cover patient information at each stage, from initial diagnosis to management.
- Include information for those who are indirectly involved—spouses, family caregivers
- Offer content to them navigate the social, financial and emotional challenges of their condition.
- Give contact information to put them directly in touch with someone who can help
What We Do
Content strategy: We wouldn’t even think about creating a microsite without first talking to the patients who are intended to use it. The content absolutely has to meet the patient’s informational needs. From there, we complete a site map for the content and draft governance plan.
Content creation: We’ll collaborate with your stakeholders and clinical experts to create content that equips patients to make decisions and ask more personal questions about their condition. The content could include a variety of formats, each with a specific call to action.
Content promotion: We’ll develop a tactical plan to promote the site to the target patient audience and a workflow for following up with patients who express an interest in your services.
Content analytics: We’ll deliver a regular report of how well the calls to action are performing.