Today on the CareContent blog, we have a guest post by Rebecca Steurer. Rebecca is the founder of ContentRS and the co-founder of Content Academy, both of which focus on helping organizations understand and implement successful content strategy and content marketing practices. Here’s what she has to say about the relationship between these two key […]
Tag Archives | healthcare blog strategy
It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]
Here are 3 additional tactics that just don’t work if you want to keep your healthcare blog going strong.
When the content creation process is an afterthought, marketing teams often resort to these 6 wrong ways to create healthcare blog content.
Here’s part two of our discussion about why your healthcare blog or brand journalism site is not getting the engagement you want.
If you’re wondering why no one is engaging with your healthcare organization’s blog or brand journalism site, read this.