It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]
Tag Archives | healthcare blog
The moment a visitor arrives at your healthcare organization’s website, you’ve got her full attention—but you could lose it very quickly if you don’t provide what she’s looking for. Plus, she’s probably doing several other tasks while perusing your site. You don’t have much time, and you only get one first impression. Unfortunately, when most […]
Here are 3 additional tactics that just don’t work if you want to keep your healthcare blog going strong.
As healthcare organizations look to highlight other experts, its important that these experts have certain characteristics that will make their participation in the blog successful—or at least less of a headache.
Here’s part two of our discussion about why your healthcare blog or brand journalism site is not getting the engagement you want.
If you’re wondering why no one is engaging with your healthcare organization’s blog or brand journalism site, read this.
Chasing down physicians to help with web content it tough and time consuming. If you’re trying to get out by 5, follow these six steps.
If your team or your web vendor is doing a standalone e-newsletter for your healthcare organization, make them stop. Standalone e-newsletters are a lot of work for little return. Here’s a better option.