The start of a new year is a great time to take a moment and think about what we want to see happen next—not just in our personal lives, but in our professional lives and the industries we work in and for as well. So, what do I want to see in healthcare digital marketing […]
Tag Archives | healthcare content marketing
Thanksgiving is a time to reflect on what we’re grateful for in all areas of our lives—and healthcare digital marketing is no exception. At CareContent, we’ve got lots of reasons to be grateful. Here’s what our team is thankful for in the worlds of healthcare, healthcare digital marketing, and technology. Kadesha Thomas Smith (Founder/CEO) The […]
If you are one of the millions of adults in the US who use Facebook or Twitter, you’ve probably followed—or at least seen—a company’s account on one of these social networks. Many businesses create Facebook profiles (called pages) or Twitter accounts (called handles) in order to further their brand recognition and boost their marketing efforts. But […]
Yes, it’s probably time. The fact that you’re even reading this blog post indicates that you’ve at least clicked around your healthcare organization’s website and either rolled your eyes, or just let out a long tired sigh. Revamping your healthcare organization’s website is a huge undertaking: the content strategy, the content creation, the design, the […]
It’s An Acronym World (IAAW). For better or for worse, everything can be condensed to an acronym. And while healthcare may not own SADBUS (Small And Disadvantaged Business Utilization Specialist), it does have its fair share of questionable character combinations. Well, more than just its fair share. Health acronyms are everywhere. The Acronym Itself Some […]
On Christmas Eve, I sat down to read a book—and in doing so, managed to tear my meniscus. I didn’t realize the extent of my injury, but for weeks afterward, I joked that it was the world’s first recorded instance of reading-induced knee pain. A month later, I mentioned the pain to a chiropractor, Paul […]
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]
All you need for successful healthcare content marketing is some copy and an image, right? Wrong. Here’s the reality: Your team will need to master at least 10 additional skills in order to make sure your content marketing efforts are effectively drawing in patients. Here are the 12 skills of content marketing you need if […]
As your hospital moves into content marketing, where do you invest limited resources—in strong content writers or strong editors? Here’s our verdict.
If healthcare organizations really want to be effective at engaging patients online, they have to stop building teams of generalists. It’s time to start bringing in specialists, people who say—with no apologies—I do this, not that.