Tag Archives | healthcare content strategy

Starting A Healthcare Blog: 3 Factors To Keep In Mind Before Launching

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It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]

12 Reasons To Consider A Content Marketing Agency For Healthcare Content

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You’ll often hear of  content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]

The New Healthcare Marketing Team: Hire a Content Strategist

In our series on the new healthcare marketing team, we’re highlighting the specialists that healthcare organizations need to be effective on the web. This week, meet your new colleague: the content strategist.

End the meeting if your healthcare website vendor says this…

As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.

Redesigning A Healthcare Website? Start With A Strategy

When healthcare organizations want to redesign or launch a site, they often call a web design firm first. That’s kind of like buying a gift, starting with the gift box. Here are 5 reasons why a content strategy should be step one.