It probably seems like everyone and their mom has a blog these days. And maybe that’s true. But that doesn’t mean that all blogs are created equal. Blogging can be a powerful marketing tool for your healthcare organization—if it’s done right. So, how can you set your company’s healthcare blog up for success? Here are […]
Tag Archives | healthcare content strategy
You’ll often hear of content marketing as “feeding the beast.” That describes the ongoing labor of creating content to keep a content strategy working. Although many healthcare organizations have embraced the importance of content marketing, many are struggling to produce enough content to keep their key patient audiences engaged. Even a weekly blog can become […]
Here are 3 additional tactics that just don’t work if you want to keep your healthcare blog going strong.
When the content creation process is an afterthought, marketing teams often resort to these 6 wrong ways to create healthcare blog content.
In our series on the new healthcare marketing team, we’re highlighting the specialists that healthcare organizations need to be effective on the web. This week, meet your new colleague: the content strategist.
As hospitals and physician groups catch up to current expectations for their websites, many are being duped by web design firms. Let’s pull back the curtain on how some website vendors get one over on healthcare clients.
Here’s part two of our discussion about why your healthcare blog or brand journalism site is not getting the engagement you want.
If you’re wondering why no one is engaging with your healthcare organization’s blog or brand journalism site, read this.
Chasing down physicians to help with web content it tough and time consuming. If you’re trying to get out by 5, follow these six steps.
When healthcare organizations want to redesign or launch a site, they often call a web design firm first. That’s kind of like buying a gift, starting with the gift box. Here are 5 reasons why a content strategy should be step one.