Tag Archives | healthcare marketing team

Diversity In The Workplace Matters—Especially In Healthcare Marketing

Kadesha Thomas Smith, CareContent

How do I feel about diversity? Simple: I think it’s critical for any healthcare marketing team that is responsible for communicating to consumer audiences. This may sound like a sweeping statement, but there’s a reason for it. You don’t want to have any blind spots in what you communicate. This means you need people looking […]

The New Healthcare Marketing Team: Death of the Generalist

If healthcare organizations really want to be effective at engaging patients online, they have to stop building teams of generalists. It’s time to start bringing in specialists, people who say—with no apologies—I do this, not that.